# Shame Self-Improvement Innovations encourage healthier habits through embarassment. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Nov 7, 2013, updated Nov 13, 2013 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/shame-improvement ## Key Figures - Trend score: 4.8/10 - Evidence articles: 4 ## What is the Shame Self-Improvement trend? **Shame Self-Improvement:** Consumers looking to develop a sense of control over their lives are turning to products that shame them into developing better habits. Be the goal losing weight or making eco-friendly choices, this approach speaks to how much consumers are willing to depend on consumer goods to change even their most ingrained habits. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 31 to Nov 7, 2013 - Published: Nov 7, 2013 - Last updated: Nov 13, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Examples of the Shame Self-Improvement trend 4 featured examples from Jul 31 to Nov 7, 2013. - [Shame-Inducing Plastic Bags](https://www.trendhunter.com/trends/mother-london): Mother London Has Created the Uncarriable Bag to Deter Plastic Use (Category: Eco) Implication: Retailers can seize the opportunity to adopt and promote uncarriable bags as a sustainable and conscious shopping option. - [Exercise Shaming Apps](https://www.trendhunter.com/trends/gym-shamer-app): The Gym Shamer Apps Keeps Users Looking Good (Category: Lifestyle) Implication: This industry could benefit from developing apps that use social media integration and personal accountability to motivate users. - [Shame-Inducing Shower Heads](https://www.trendhunter.com/trends/uji-shower-head): The Uji Shower Head Ensures People Don't Waste Water (Category: Eco) Implication: The Uji Shower Head is an example of a product that addresses resource conservation in the home and presents a potential market opportunity for manufacturers of household applianc… - [Blunt Diet-Encouraging Magnets](https://www.trendhunter.com/trends/skinny-inspiration): This Skinny Inspiration Magnet is a Harsh Critic (Category: Pop Culture) Implication: Opportunity for disruptive innovation: Introducing new products and services that combine technology and psychology to support people in achieving their health and wellness goals. ## Themes within the Shame Self-Improvement trend ### Shame-Inducing Products Consumers are turning to products that shame them into developing better habits. ### Humorous Motivation The use of humor to motivate people towards their health and social goals is becoming an increasingly popular trend. ### Social Branding The development of apps that use social media to hold people accountable for their goals and progress is transforming the way people approach exercise and health. ## What the Shame Self-Improvement trend means for industry ### For Marketing Marketing professionals can explore the use of shame-inducing or humorous products to encourage better habits among consumers. ### For Digital Health The digital health industry has potential to incorporate social media and gamification to motivate people towards health and wellness goals. ### For Sustainability The use of shame-inducing or humorous products and campaigns can be leveraged to promote sustainable living practices among consumers. ## Trend signals for Shame Self-Improvement Trend score 4.8 out of 10, from popularity 75%, activity 60%, freshness 8%. - Popularity: 75% - Activity: 60% - Freshness: 8% ## Recent trend clusters - [Routine Compression](https://www.trendhunter.com/protrends/protein-powder-with-fiber) (Lifestyle) - [Absorption Stacks](https://www.trendhunter.com/protrends/mitochondrial-support-capsules) (Lifestyle) - [Release Theater](https://www.trendhunter.com/protrends/themed-whiskey-releases) (Lifestyle) - [Comfort Rotation](https://www.trendhunter.com/protrends/limited-time-meals) (Lifestyle) ## Trending in Lifestyle - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [Gaming-Integrated Pizza Promotions](https://www.trendhunter.com/trends/gaming-integrated-pizza-promotions) - [Character-Inspired Holiday Candies](https://www.trendhunter.com/trends/character-inspired-holiday-candies) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)