# Sesame Alternative Sesame seeds become the next popular alternative in dairy products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 19, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sesame-alternative ## Key Figures - Trend score: 2.7/10 - Evidence articles: 4 ## What is the Sesame Alternative trend? **Sesame Alternative:** An emerging alternative within the industry that produces imitation dairy products is the sesame seed, which can be transformed into a milk-like substance. Such products come as consumers continue to value choice in the dairy products or alternatives they consume--meeting the needs of consumers' various dietary restrictions while simultaneously valuing quality. ## The consumer insight behind the Sesame Alternative trend Where once consumers’ dietary restrictions left them with limited options in the food and beverage space, greater diversity in people’s chosen diets has resulted in a growing demand for brands to accommodate a range of needs and preferences. Consumers are constantly seeking out emerging ingredients that they can accommodate into their health-related goals, and the expectation is now that brands are able to offer them enough choice that they can customize their diets to their own specific needs and preferences. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 21, 2018 to Mar 15, 2019 - Published: Mar 19, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Sesame Alternative trend ### Sesame Seed Alternative Sesame seeds are the next popular alternative in the dairy industry that produces imitation dairy products. ### Plant-Based Milk Alternatives The demand for plant-based milk alternatives is continually growing as consumers look for unique tastes and textures that offer better-for-you nutritional values. ### Customized Diets Consumers are now seeking out emerging ingredients that can be customized into their health-related goals and are looking for brands to accommodate a range of dietary restrictions. ## What the Sesame Alternative trend means for industry ### For Food and Beverage Industry The food and beverage industry can benefit from developing products that cater to the growing demand for sesame seed-based and plant-based milk alternatives. ### For Health and Wellness Industry The health and wellness industry can take advantage of the trend of customized diets by offering products that meet the needs of consumers' specific dietary restrictions and preferences. ### For Global Coffee Industry The global coffee industry can benefit from introducing new flavors and ingredients to their beverages, such as the black sesame seed and pistachio milk options. ## Workshop question How could your brand prioritize diversity of choice within its offerings? ## Trend signals for Sesame Alternative Trend score 2.7 out of 10, from popularity 40%, activity 32%, freshness 8%. - Popularity: 40% - Activity: 32% - Freshness: 8% ## Examples of the Sesame Alternative trend 4 featured examples from Nov 21, 2018 to Mar 15, 2019. - [Pistachio Milk Alternatives](https://www.trendhunter.com/trends/pistachio-milk): Three Trees' Pistachio Nutmilk is Ideal with Cereal, Chai Tea & Coffee (Category: Lifestyle) Implication: The food and beverage industry can explore new product development and innovation in the plant-based milk alternative market, targeting health-conscious consumers. - [Black Sesame Beverages](https://www.trendhunter.com/trends/black-sesame-milk): Three Trees' Black Sesame Milk is a Nutrient-Rich, Dairy-Free Drink (Category: Lifestyle) Implication: As consumers seek out dairy-free options, the plant-based food and beverage industry can capitalize on this trend by developing innovative new products like black sesame milk. - [Seed-Based Non-Dairy Drinks](https://www.trendhunter.com/trends/sesame-milk): Hope & Sesame Creates Original & Flavored Sesame Milk Beverages (Category: Lifestyle) Implication: The food and beverage industry can explore the production and distribution of plant-based non-dairy beverages to cater to the increasing demand for alternatives to dairy milk. - [Black Sesame Seed Beverages](https://www.trendhunter.com/trends/sesame-seed-beverages): Starbucks Japan's 'Goma Goma Goma' Drinks Explore Sesame Seeds (Category: World) Implication: The introduction of unique sesame seed beverages presents an opportunity for food and beverage companies to explore new flavors and ingredients. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)