# Serum Saturation Consumers access the benefits of high-end anti-aging serums in new forms. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Dec 20, 2016 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/serum-saturation ## Key Figures - Trend score: 2.9/10 - Evidence articles: 6 ## What is the Serum Saturation trend? **Serum Saturation:** As discerning beauty fans look to combine steps in their skincare regimens in order to save time and money, many are looking to luxurious serum-infused products that offer multiple benefits and serve as a proactive investment in terms of anti-aging. This shift speaks to the modern cosmetics consumer's heightened understanding of healthy skincare maintenance, while it also highlights the interest in incorporating new products in ways that best complement their outstanding routine and personal needs. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 6, 2016 to Oct 7, 2017 - Published: Dec 20, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Serum Saturation trend ### Multi-functional Serums Consumers are looking for luxurious serum-infused products that offer multiple benefits and serve as a proactive investment in terms of anti-aging. ### Serum-infused Skincare Products The use of serum-infused ingredients is becoming more popular in the skincare industry. ### Alternative Serum Forms Innovative cosmetic brands are introducing solid and pressed serums as alternatives to traditional serum forms. ## What the Serum Saturation trend means for industry ### For Cosmetics Many companies in the cosmetics industry can take advantage of the serum trend, aimed at targeting the anti-aging market. ### For Health and Wellness The health and wellness industry can incorporate serum-infused products that offer multiple health benefits into its products. ### For Personal Care Personal care companies can incorporate alternative serum forms in packaging and product design for easy application and mess-free use. ## Workshop question How can you encourage engagement through dynamic product positioning? ## Trend signals for Serum Saturation Trend score 2.9 out of 10, from popularity 44%, activity 35%, freshness 8%. - Popularity: 44% - Activity: 35% - Freshness: 8% ## Examples of the Serum Saturation trend 6 featured examples from Oct 6, 2016 to Oct 7, 2017. - [Vegan Skin-Firming Gels](https://www.trendhunter.com/trends/ren): Ren Skincare Offers Skin-Plumping Ingredients and Comes in a Gel Form (Category: Fashion) Implication: Innovating and offering new products to meet the demand for lightweight and effective formulations. - [Solid Serum Bars](https://www.trendhunter.com/trends/serum-bar): LUSH's Vegan 'Full of Grace' Bar is Packed with Skin-Healing Ingredients (Category: Fashion) Implication: There's an opportunity for the cosmetics industry to create more products that are both vegan and eco-friendly, such as solid serum bars and other skincare items. - [Revitalizing Beauty Serums](https://www.trendhunter.com/trends/clarins-boosters): Clarins' Boosters Can Be Added to Moisturizers, Masks and Makeup (Category: Fashion) Implication: Skincare companies can capitalize on this trend by developing more customizable and targeted beauty serums. - [Solid Serum Skincare](https://www.trendhunter.com/trends/pressed-serum): Tula's Kefir Moisture Repair Pressed Serum Softens into Skin (Category: Fashion) Implication: Innovative cosmetic brands are creating solid and pressed serums as alternatives to traditional liquid serums, providing an opportunity for disruption in the cosmetics industry. - [Serum-Infused Face Masks](https://www.trendhunter.com/trends/seruminfused): These Face Masks Were Designed to Offer an Array of Skin Benefits (Category: Fashion) Implication: There is an opportunity for beauty and skincare brands to create new product lines or expand their existing offerings to include serum-infused face masks. - [Skincare Serum Sprays](https://www.trendhunter.com/trends/serum-spray): Neogen's H2 Dermadeca Serum Spray Can Be Lightly Spritzed onto the Face (Category: Fashion) Implication: The skincare industry can capitalize on the trend of serum sprays by developing innovative formulations and packaging designs. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)