# Serum Hygiene Deodorants mimic facial skincare with actives and skin-enhancing ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 27, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/serum-hygiene ## Key Figures - Trend score: 4.0/10 - Evidence articles: 5 ## What is the Serum Hygiene trend? **Serum Hygiene:** As more consumers prioritize full-body skincare, brands are taking note with hygiene products that contain beneficial ingredients and actives that enhance the skin. These deodorants are made to prevent sweating and odor, while also improving skin's health over time. ## The consumer insight behind the Serum Hygiene trend Consumers are prioritizing skincare as part of their overall health, and these habits no longer just encompass the skin on the face and neck. Now, more people are prioritizing the use of active ingredients in other areas of their body in order to achieve optimal health, and to enhance their self-care rituals. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 3, 2020 to Aug 9, 2022 - Published: Feb 27, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Serum Hygiene trend ### Body Skincare Consumers prioritize full-body skincare while skincare products are no longer limited to the face and neck. ### Active Ingredients More people prioritize the use of active ingredients in their self-care rituals. ### Clean Ingredients Consumers are increasingly looking for hygiene products that are free from harmful chemicals and rely on naturally derived ingredients. ## What the Serum Hygiene trend means for industry ### For Personal Hygiene Brands can create innovative hygiene products that protect the skin while incorporating beneficial ingredients and actives. ### For Skincare Skincare brands can expand their product lines to include full-body skincare, including deodorants with skin-enhancing ingredients. ### For Sustainable Packaging Brands can appeal to eco-conscious consumers by using recycled and recyclable packaging for their hygiene products. ## Workshop question Which adjacent industry could your brand take inspiration from? ## Trend signals for Serum Hygiene Trend score 4.0 out of 10, from popularity 63%, activity 45%, freshness 12%. - Popularity: 63% - Activity: 45% - Freshness: 12% ## Examples of the Serum Hygiene trend 5 featured examples from Jul 3, 2020 to Aug 9, 2022. - [Quick-Drying Deodorant Gels](https://www.trendhunter.com/trends/deodorant-gel): The Deodorant Gel by Nécessaire Contains 5% AHA and Niacinamide (Category: Fashion) Implication: The introduction of skincare-level formulations for body care and the emergence of multi-functional deodorant gels presents an opportunity for personal care companies to different… - [All-Natural Superflower Deodorants](https://www.trendhunter.com/trends/plant-powered-deodorant): Summary's Plant-Powered Deodorant Contains Butterfly Pea Flower (Category: Fashion) Implication: Disruptive innovation opportunity: Incorporating natural and plant-based ingredients in personal care products to offer consumers healthier options. - [Skin-Soothing Deodorants](https://www.trendhunter.com/trends/rio-deo-aluminum-free-deodorant): The Rio Deo Aluminum-Free Deodorant Eliminates Odor & Lowers Skin pH (Category: Fashion) Implication: The personal care industry can capitalize on the trend of skin-soothing deodorants by developing innovative and natural products that offer added benefits such as moisturization a… - [Vitamin B3-Infused Deodorants](https://www.trendhunter.com/trends/dove-even-tone): The Dove Even Tone Helps with Uneven Skin Tone (Category: Fashion) Implication: Opportunity to expand product offerings with skin-nourishing ingredients and eco-friendly packaging. - [AHA Serum Deodorants](https://www.trendhunter.com/trends/chemistry-deodorant): Kosas' Chemistry Deodorant is Clean, Soothing, Brightening & Non-Staining (Category: Fashion) Implication: The personal care industry can capitalize on the rise of AHA serum deodorants by developing and marketing products with exfoliating and brightening benefits. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)