# Serum Hybrid Cosmetic products are adapted with serum-like formulations. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 7, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/serum-hybrid ## Key Figures - Trend score: 2.2/10 - Evidence articles: 4 ## What is the Serum Hybrid trend? **Serum Hybrid:** Makeup items are coming in serum-based formulas to enhance both the appearance of the face, as well as the benefits the products are intended to have. These cosmetic serum hybrids include everything from liquid blush to highlighting pens. ## The consumer insight behind the Serum Hybrid trend When it comes to personal care, many consumers opt for streamlined routines that offer them maximum benefits with minimal effort. These individuals turn to hybrid products that ensure their routine remains simple and efficient--all for the purpose of saving time as they go about their busy lives. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 1, 2019 to Jul 29, 2020 - Published: Aug 7, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Serum Hybrid trend ### Serum-based formulas Serum-based cosmetic formulas offer streamlined and efficient personal care routines that provide maximum benefits with minimal effort. ### Hybrid products Hybrid products that combine makeup and skincare provide consumers with lasting, skin-perfecting benefits they are increasingly looking for in their cosmetics. ### Makeup with skincare benefits Makeup and skincare hybrids are increasingly popular due to their time-saving, simplicity, and the level of support offered in caring for skin health. ## What the Serum Hybrid trend means for industry ### For Cosmetics As stores stock hybrid products that combine makeup and skincare, cosmetic companies will have to focus on developing advanced formulations that offer multiple benefits to consumers. ### For Personal Care As consumers seek to simplify their personal care routines and maximize benefits with minimal effort, companies in the personal care industry can innovate and create hybrid products that offer streamlined routines. ### For Skincare As makeup products with skincare benefits become increasingly popular, skincare companies have an opportunity to integrate makeup benefits that will complement their existing skincare lines. ## Workshop question How is your brand prioritizing consumers who want to streamline their routines? ## Trend signals for Serum Hybrid Trend score 2.2 out of 10, from popularity 32%, activity 24%, freshness 9%. - Popularity: 32% - Activity: 24% - Freshness: 9% ## Examples of the Serum Hybrid trend 4 featured examples from Aug 1, 2019 to Jul 29, 2020. - [Serum Blush Cosmetics](https://www.trendhunter.com/trends/serum-blush): EM Cosmetics' Unique Blush Fuses Skincare and Makeup (Category: Fashion) Implication: The Cosmetics Industry can capitalize on this trend by incorporating more skincare-infused products in their product line. - [Protective Tinted Serums](https://www.trendhunter.com/trends/tinted-serum): The Sérums De Teint Protector & Perfector is Ultra-Sheer (Category: Fashion) Implication: The beauty and skincare industry can capitalize on the trend by developing innovative makeup-skincare hybrids and lightweight coverage products. - [Brightening Beauty Pens](https://www.trendhunter.com/trends/miracle-eye-wand-brightening-duo): The Miracle Eye Wand Brightening Duo Has Serum & Highlighter (Category: Fashion) Implication: Innovative products combining beauty and skincare to give consumers an all-in-one solution. - [Superfruit Blush Elixirs](https://www.trendhunter.com/trends/liquid-blush): Physicians Formula's Skincare-Like Liquid Blush Nourishes & Hydrates (Category: Fashion) Implication: Physicians Formula's innovative liquid blush could disrupt the traditional powder blush market, as consumers continue to seek efficient and dual-function products in the cosmetics… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)