# Sentimentally Packaged Brands utilize rustic appeal to draw in grassroots-minded consumers. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Feb 6, 2014, updated Feb 10, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sentimentally-packaged ## Key Figures - Trend score: 4.4/10 - Evidence articles: 5 ## What is the Sentimentally Packaged trend? **Sentimentally Packaged:** Tapping into the discriminating DIY market that traditionally shuns prepackaged varieties, brands are adopting a more old-fashioned form of packaging that makes use of household containers and rustic vessels to convey domesticity. While also appealing to the consumer with a preference for organic varieties, the branding technique conveys a simplistic, no-nonsense approach that establishes a more grassroots-based level of consumer-brand trust. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 12, 2013 to Jan 24, 2014 - Published: Feb 6, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Sentimentally Packaged trend ### Rustic Packaging Brands are adopting a more old-fashioned form of packaging that makes use of household containers and rustic vessels to convey domesticity. ### Colorful Visual Branding Designers are infusing products with bright and playful colors to foster visual intrigue and distinguish between varieties. ### Minimalist Packaging Brands are shedding the heavy image of traditional packaging in favor of schemes that exude lightness and simplicity. ## What the Sentimentally Packaged trend means for industry ### For Food & Beverage These packaging trends have significant applications in the food and beverage industry, particularly among brands with an emphasis on organic, homemade, or artisanal products. ### For Home Goods Rustic and minimalist packaging trends have applications in the home goods industry for brands seeking to convey simplicity, practicality, and a handmade aesthetic. ### For Cosmetics & Personal Care Colorful and visually appealing branding trends have significant applications in the cosmetics and personal care industry, particularly for brands seeking to convey playfulness, creativity, and uniqueness. ## Trend signals for Sentimentally Packaged Trend score 4.4 out of 10, from popularity 59%, activity 64%, freshness 8%. - Popularity: 59% - Activity: 64% - Freshness: 8% ## Examples of the Sentimentally Packaged trend 5 featured examples from Nov 12, 2013 to Jan 24, 2014. - [Color-Splashed Beverage Branding](https://www.trendhunter.com/trends/yummy-milk-packaging): Yummy Milk Packaging Introduces a Splatter of Visual Flavor (Category: Lifestyle) Implication: Food and beverage companies can leverage colorful packaging and visual flavor infusion to create eye-catching and distinct products that appeal to consumers. - [Gift-Wrapped Grains](https://www.trendhunter.com/trends/pandoro-bread-packaging): Pandoro Bread Packaging Comprises Folded Paper and Bow-Tied Twine (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate unique and visually appealing packaging designs to enhance the overall customer experience and differentiate products in the competiti… - [Sentimental Spice Branding](https://www.trendhunter.com/trends/virtuous-living-spices-packaging): Virtuous Living Spices Packaging Contains More Than Edible Ingredients (Category: Lifestyle) Implication: The food packaging industry can explore innovative designs that highlight clean ingredient labels and convey emotional messaging to appeal to health-conscious and sentiment-driven… - [Revived Beverage Vessels](https://www.trendhunter.com/trends/brew-york-city-branding): Brew York City Branding Brings Back the Antique Growler (Category: World) Implication: Opportunity for packaging companies to design and produce custom antique-style containers for beverage brands. - [Simply Marked Mason Jars](https://www.trendhunter.com/trends/fatworks-oil-packaging): Fatworks Oil Packaging Sheds the Visual Weight of Too Much Image and Text (Category: Lifestyle) Implication: Food manufacturers can explore minimal packaging techniques to create a sense of simplicity and quality in their products, attracting health-conscious and design-savvy consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)