# Sentimental Packaging The brand-consumer relationship is strengthened via emotion-focused branding. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Aug 19, 2014 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sentimental-packaging ## Key Figures - Trend score: 4.6/10 - Evidence articles: 4 ## What is the Sentimental Packaging trend? **Sentimental Packaging:** Brands are trying harder than ever to forge a meaningful relationship with consumers, which is being addressed with emotional branding that prompts a loving sentiment. Whatever the response, consumers will inherently recall the initiative, which enhances overall brand relevancy. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 17 to Aug 16, 2014 - Published: Aug 19, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Sentimental Packaging trend ### Emotional Branding Brands are utilizing emotional branding to strengthen consumer relationships. ### Minimalist Packaging Packaging designs focus on minimalist styles to avoid distracting from a product's offered emotions or features. ### Eco-Friendly Design Brands are focusing on sustainable and recyclable design options to appeal to an eco-conscious consumer market. ## What the Sentimental Packaging trend means for industry ### For Food and Beverage Brands are exploring creative packaging designs in the food and beverage industry to effectively convey the product's essence. ### For Pet Products Packaging designs for pet products are focusing more on functional and quirky design to attract the consumer market while being sustainable. ### For Alcohol and Beverage Alcohol and beverage companies are adopting new packaging designs to showcase product characteristics and provide a unique experience. ## Trend signals for Sentimental Packaging Trend score 4.6 out of 10, from popularity 69%, activity 61%, freshness 8%. - Popularity: 69% - Activity: 61% - Freshness: 8% ## Examples of the Sentimental Packaging trend 4 featured examples from Jan 17 to Aug 16, 2014. - [Cartoonish Dog Treat Branding](https://www.trendhunter.com/trends/josies-bully-bites): Josie's Bully Bites Comes in a Recyclable Container (Category: Marketing) Implication: Opportunity to disrupt the pet food industry by creating eco-friendly packaging with attractive cartoon branding for improved customer appeal. - [Loving Beer Bottles](https://www.trendhunter.com/trends/dark-beer-bottle): Honeymoon Black Kiss is Packaged in a Minimal Dark Beer Bottle, with Love (Category: Lifestyle) Implication: Craft breweries can take advantage of the trend towards minimal and visually appealing beer bottle designs to differentiate their products in a competitive market. - [Sentimental Spice Branding](https://www.trendhunter.com/trends/virtuous-living-spices-packaging): Virtuous Living Spices Packaging Contains More Than Edible Ingredients (Category: Lifestyle) Implication: The food packaging industry can explore innovative designs that highlight clean ingredient labels and convey emotional messaging to appeal to health-conscious and sentiment-driven… - [Emotion-Driven Soup Packaging](https://www.trendhunter.com/trends/soup-packaging): Mine Design Focuses on Feelings for 'Love Soup' (Category: Lifestyle) Implication: Developing healthy food products with a focus on clean packaging design that reflects brand sentiments. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)