# Sentimental Communication Authenticity and empathy leak into consumers' daily conversation. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Feb 9, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/sentimental-communication ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the Sentimental Communication trend? **Sentimental Communication:** The slew of instant communication tools had made the art of conversation cold for quite some time; a backlash to this phenomenon is observed with sentimental communication. Apps, devices and online communities that foster deep, meaningful connections speak to the desire for true connection, proving that it trumps the need for instant gratification. ## At a Glance - Evidence: 4 featured examples - Articles from: May 7, 2014 to Feb 10, 2015 - Published: Feb 9, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Sentimental Communication trend ### Authentic Communication Apps The surge of apps and online communities that foster authentic, meaningful connections is disrupting the art of cold, instant messaging. ### Emotional Messaging Tools Facial recognition technology can now be used to send personalized selfies and expressions through messaging apps which could disrupt the use of emojis. ### Empathetic Consultancy Services Consultancy firms with an empathetic, community-based approach like ABi Associates can create value and impact in the industry while meeting clients' needs more deeply. ## What the Sentimental Communication trend means for industry ### For Marketing and Advertising Using social influencers and heartfelt imagery in ad campaigns can create a genuine connection with consumers which could lead to increased brand loyalty and sales. ### For Mobile Technology Development and expansion of messaging apps that use facial recognition or other personalization tools can usher in a new era of emotional communication. ### For Consultancy and Management The adoption of an empathetic approach towards clients' needs can differentiate consultancy firms and create happier clients and measurable social value. ## Trend signals for Sentimental Communication Trend score 4.7 out of 10, from popularity 80%, activity 54%, freshness 8%. - Popularity: 80% - Activity: 54% - Freshness: 8% ## Examples of the Sentimental Communication trend 4 featured examples from May 7, 2014 to Feb 10, 2015. - [Love-Spreading Fashion Campaigns](https://www.trendhunter.com/trends/le-chateau-ad): The Le Chateau Ads Feature Canadian Fashion Influencers (Category: Fashion) Implication: Fashion industry can drive sales and build customer loyalty through emotionally charged, authentic marketing campaigns featuring influencers and families. - [Romance-Reviving Digital Storytelling](https://www.trendhunter.com/trends/digital-storytelling): The Chatsfield Changes the Way We Tell Stories Online (Category: Lifestyle) Implication: The digital storytelling trend presents unique opportunities for the publishing industry to create engaging and interactive narratives that captivate readers in new ways. - [Emotional Messaging Apps](https://www.trendhunter.com/trends/xpress): The Xpress App Uses Replaces Emojis with Your Own Expressive Selfies (Category: Tech) Implication: The Xpress app disrupts the messaging app industry by introducing facial recognition and real-time emotional expression as a new way of communication. - [Empathetic Enterprise Consultancies](https://www.trendhunter.com/trends/abi-associates): ABi Associates Supports Community Development in London (Category: Social Good) Implication: Disruptive innovation opportunity: social enterprises can adopt an empathetic approach to their business model, creating positive social and environmental impact. ## Recent trend clusters - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) - [Snap Utility](https://www.trendhunter.com/protrends/snap-utility) (Tech) - [Power Convergence](https://www.trendhunter.com/protrends/power-convergence) (Tech) - [Visual Verification](https://www.trendhunter.com/protrends/visual-verification) (Tech) ## Trending in Tech - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Variable Aperture Smartphone Cameras](https://www.trendhunter.com/trends/iphone-18) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)