# Sensory Enticement Hotels turn to immersive installations to lure in travelers. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 22, 2014 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/sensory-enticement ## Key Figures - Trend score: 4.0/10 - Evidence articles: 5 ## What is the Sensory Enticement trend? **Sensory Enticement:** With travel offering the chance to explore the unknown, consumers are looking beyond mere practicality and comfort to make travel stays more thrilling. Going beyond mere functionality, hotels are incorporating interactive and immersive elements to combine artistic fascination with methods of sensory engagement. Hypnotic hotel installations reflect a move towards more thought-provoking, and aesthetically engaging methods of consumer engagement. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 4, 2013 to Oct 24, 2014 - Published: May 22, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Sensory Enticement trend ### Sensory Engagement Hotels are incorporating interactive and immersive elements to combine artistic fascination with methods of sensory engagement. ### Kinetic Lighting Kinetic lighting installations are being used to enhance hotels, restaurants, and other establishments. ### Experiential Dining Multi-sensory and one-of-a-kind dining experiences have become a popular trend among foodies. ## What the Sensory Enticement trend means for industry ### For Hospitality The hospitality industry can use sensory engagement and kinetic lighting installations to create immersive and visually stimulating environments that attract guests. ### For Restaurants Restaurants can create one-of-a-kind dining experiences by incorporating multi-sensory elements and unique designs. ### For Technology Advances in technology have made it possible to create interactive and immersive environments that engage the senses and enhance customer experiences. ## Trend signals for Sensory Enticement Trend score 4.0 out of 10, from popularity 60%, activity 52%, freshness 8%. - Popularity: 60% - Activity: 52% - Freshness: 8% ## Examples of the Sensory Enticement trend 5 featured examples from Feb 4, 2013 to Oct 24, 2014. - [Hi-Tech Interactive Hotels](https://www.trendhunter.com/trends/ith-room-xperience): The ITH Room Xperience by Serrano Brothers is Futuristically Creative (Category: Art & Design) Implication: The integration of new technologies presents an opportunity for hotels to differentiate themselves and attract new customers. - [Kinetic Lighting Installations](https://www.trendhunter.com/trends/kinetic-lighting): A Hotel Chandelier is Designed to React to Environmental Data (Category: Art & Design) Implication: Kinetic Lighting Installations in hospitality settings for guest entertainment, visual ambiance and an unparalleled experience. - [Decadent Dessert Hotels](https://www.trendhunter.com/trends/adelphi-hotel): The Adelphi Hotels Looks Good Enough to Eat (Category: Art & Design) Implication: Opportunity to differentiate from competitors with unique offerings and sustainable design features - [Camper Approved Lodgings](https://www.trendhunter.com/trends/lobby-design): The 25HOURS Hotel Bikini Berlin Features a Hammock-Filled Lobby Design (Category: World) Implication: Hotels are utilizing design to set themselves apart and appeal to specific markets, creating new opportunities for hospitality businesses. - [Multi-Sensory Dining Experiences](https://www.trendhunter.com/trends/sublimotion): Dining at the Hi-Tech Sublimotion Restaurant Costs a Hefty $2,000 (Category: Lifestyle) Implication: The hospitality industry has the opportunity to disrupt traditional dining experiences with innovative lighting and projection mapping technologies. ## Recent trend clusters - [Hosted Leisure](https://www.trendhunter.com/protrends/hosted-leisure) (World) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) - [Portable Power](https://www.trendhunter.com/protrends/portable-power1) (Tech) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Historic Flatiron Restaurants](https://www.trendhunter.com/trends/foxy-elora) - [Curated Luxury Retreats](https://www.trendhunter.com/trends/the-kat-florence-hotel) - [Limited-Edition In-Room Coffee Pairings](https://www.trendhunter.com/trends/sofitel-x-nespresso) All articles: [World](https://www.trendhunter.com/world)