# Sensorial Consumption Fusion breakfasts emphasize form and texture. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Feb 3, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sensory-consumption ## Key Figures - Trend score: 2.6/10 - Evidence articles: 5 ## What is the Sensorial Consumption trend? **Sensorial Consumption:** As the breakfast category continues to grow, it welcomes international variations of popular dishes. More than just flavor fusion, these meals emphasize textures and food forms specific to different regions around the globe. This progression suggests that taste is no longer the only driving factor for consumers, who are beginning to think of consumption in an innovative, often multi-sensory, way. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 2 to Aug 27, 2016 - Published: Feb 3, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Sensorial Consumption trend ### Multi-sensory consumption Consumers are shifting towards innovative, often multi-sensory, ways of food consumption beyond just flavor fusion. ### International Variations The breakfast category welcomes international variations of popular dishes that emphasize textures and food forms specific to different regions around the globe. ### Cereal industry Various restaurants and food bloggers incorporate Kellogg's breakfast items into Chinese and American breakfast dishes. This invites diners to think differently about breakfast, blurring cultural and culinary boundaries. ## What the Sensorial Consumption trend means for industry ### For Food Industry There are opportunities to create new breakfast recipes that experiment with different textures, forms, and multi-sensory experiences. ### For Hospitality Industry Hotels and restaurants can incorporate international variations of popular dishes into their menus to offer multi-cultural breakfast experiences. ### For Cereal Industry The cereal industry can collaborate with restaurants and food bloggers to invent new dishes using cereal as an ingredient. ## Workshop question Consider your brand's most popular offering; how can you promote this using an obscure sensorial technique? ## Trend signals for Sensorial Consumption Trend score 2.6 out of 10, from popularity 40%, activity 31%, freshness 8%. - Popularity: 40% - Activity: 31% - Freshness: 8% ## Examples of the Sensorial Consumption trend 5 featured examples from Feb 2 to Aug 27, 2016. - [French Toast Kebabs](https://www.trendhunter.com/trends/toast-recipe): This Novel French Toast Recipe is Served on a Stick (Category: Lifestyle) Implication: French toast kebabs can be offered as a new breakfast option for restaurants to distinguish themselves from competitors. - [Cereal-Covered French Toast](https://www.trendhunter.com/trends/fruit-loops-breakfast): This Hybrid Fruit Loops Breakfast Recipe is For Indecisive People (Category: Lifestyle) Implication: Opportunity for hotels and resorts to incorporate creative breakfast options into their menu to enhance guest experiences. - [Korean Waffle Bowls](https://www.trendhunter.com/trends/waffle-bowl): This Korean Waffle Bowl Serves Up a Hearty Morning Kick (Category: Lifestyle) Implication: Restaurants can capitalize on cultural fusion and breakfast menus to attract customers and build a unique identity. - [Chinese Corn Flake Breakfasts](https://www.trendhunter.com/trends/mission-chinese-kelloggs): The 'Mission Chinese' Restaurant Offers Chinese Cereal Breakfasts (Category: Lifestyle) Implication: Opportunity for restaurants and food companies to explore innovative flavor combinations and create unique breakfast offerings. - [Coconut-Crusted French Toasts](https://www.trendhunter.com/trends/french-toast-recipes): This French Toast Recipe Features a Southeast Asian Twist (Category: Lifestyle) Implication: Restaurants and cafes can innovate their menu by incorporating Southeast Asian-inspired breakfast options and coconut-crusted dishes. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)