# Sensorial Confection Chocolate brands emphasize texture to offer multisensory experiences. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Sep 21, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sensory-confection ## Key Figures - Trend score: 4.2/10 - Evidence articles: 6 ## What is the Sensorial Confection trend? **Sensorial Confection:** Multi-sensory dining continues to gain traction in mainstream culture, and by virtue of the trickle-down effect, this emphasis on sensory experience has bled into the confectionery industry. Chocolate manufacturers are now ensuring their products provide a unique and varied texture experience, adding another layer of engagement and enjoyment for experience-driven consumers in addition to flavor. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 20, 2015 to Mar 30, 2016 - Published: Sep 21, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Sensorial Confection trend ### Multi-sensory confectionery Brands in the confectionery industry are offering consumers unique and varied texture experiences along with delicious flavors. ### Combination candy products Offering consumers two different flavors of the same product provides foodies with choice without prompting them to seek out multiple products. ### Innovative Easter chocolate treats There are many new Easter egg chocolates that are taking a simple approach to decorating by forgoing familiar motifs associated with the holiday. ## What the Sensorial Confection trend means for industry ### For Food & Beverage These trends would be of interest to food & beverage industry professionals looking to create innovative new products that engage consumers. ### For Hospitality These trends could inspire hospitality industry professionals to offer guests experiential dining experiences through well-crafted confectionery. ### For Tourism & Souvenirs The miniature chocolate mountains inspired by Mount Fuji would be perfect for the tourism industry and as souvenirs for visitors of Japan. ## Workshop question What experiential elements can be incorporated into your offerings for a unique twist on how consumers interact with your brand? ## Trend signals for Sensorial Confection Trend score 4.2 out of 10, from popularity 57%, activity 61%, freshness 8%. - Popularity: 57% - Activity: 61% - Freshness: 8% ## Examples of the Sensorial Confection trend 6 featured examples from Aug 20, 2015 to Mar 30, 2016. - [Blooming Truffle-Filled Marshmallows](https://www.trendhunter.com/trends/marshmallow-flower): This Marshmallow Flower Blooms When Dropped into Hot Cocoa (Category: Lifestyle) Implication: Pastry shops and cafes can use innovative techniques to create unique and interesting treats like the Marshmallow Flower, offering a delightful experience to their customers. - [Miniature Mountain Chocolates](https://www.trendhunter.com/trends/miniature-mountain): Mount Fuji in Japan is Reproduced to Small Scale in Matcha and Candy (Category: World) Implication: Opportunity for innovation within the food and beverage industry to create unique and memorable edible experiences through the creation of miniature replicas and unique flavors. - [Chocolate Espresso Eggs](https://www.trendhunter.com/trends/chocolate-espresso): Karvan Coffee Offers Hot Beverages Served in Chocolate Easter Treats (Category: Lifestyle) Implication: Opportunity for coffee shops and cafes to create unique and innovative experiences by introducing creative ways of serving coffee. - [Achromatic Chocolate Eggs](https://www.trendhunter.com/trends/easter-chocolate-egg): These Easter Chocolate Eggs Only Come in Black, White and Gray (Category: Lifestyle) Implication: The food and beverage industry can explore creating visually striking products through innovative techniques such as hand-cutting chocolate and experimenting with unconventional c… - [Dual Filling Candy Bars](https://www.trendhunter.com/trends/galaxy-duet): The Galaxy Duet Chocolate Bar Features Either a Toffee and Popcorn Centre (Category: Lifestyle) Implication: The confectionery industry has an opportunity to innovate by creating dual filling candy bars that provide consumers with multiple flavor options in one product. - [Carbonated Chocolate Milks](https://www.trendhunter.com/trends/egg-cream-drink): This Recipe Puts a Fun Twist on the Classic Egg Cream Drink (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Create innovative and unique beverage products, like carbonated chocolate milk, to capture consumer attention and drive sales. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Habitual Protein](https://www.trendhunter.com/protrends/habitual-protein) (Lifestyle) - [Spirit Immersion](https://www.trendhunter.com/protrends/spirit-immersion) (Lifestyle) - [Whisky Divergence](https://www.trendhunter.com/protrends/whisky-divergence) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Weighted Overhead Sleep Pillows](https://www.trendhunter.com/trends/sleep-crown-classic-trends) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)