# Sensorial Merchandising Product display captivates consumers through shareable emotions. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published May 11, 2017 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sensorial-merchandising ## Key Figures - Trend score: 6.1/10 - Evidence articles: 5 ## What is the Sensorial Merchandising trend? **Sensorial Merchandising:** With the understanding that most consumers seek out memorable experiences they can then share through social media, brands are carefully curating sensory-packed spaces that cater specifically to that desire. Through elaborately immersive visual merchandising that sparks emotions within consumers, the modern retail environment has found a way to adapt to the highly competitive digital space by playing into it. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 18 to Nov 7, 2017 - Published: May 11, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Sensorial Merchandising trend ### Sensorial Merchandising Brands are curating immersive visual merchandising that sparks emotions, adapting to the highly competitive digital space. ### Virtual Reality Integration Theme parks, nail salons, and pop-up shops have begun using VR to create a more interactive and personalized experience for customers. ### Emotion-Powered Retail Bio-analytic technology and facial coding software are used to create a multisensory and engaging shopping experience that personalizes the customer's experience. ## What the Sensorial Merchandising trend means for industry ### For Retail Sensorial merchandising, VR integration, and emotion-powered retail are transforming the retail space and enhancing the customer experience. ### For Hospitality Virtual reality theme parks and immersive ice cream museums are introducing new and exciting attractions to the hospitality industry. ### For Beauty Virtual reality nail salons and perfume-promoting concept spaces are revolutionizing the beauty industry by providing personalized and unique experiences for customers. ## Workshop question How could your brand utilize features like big data to enhance your consumer's experience? ## Trend signals for Sensorial Merchandising Trend score 6.1 out of 10, from popularity 90%, activity 85%, freshness 8%. - Popularity: 90% - Activity: 85% - Freshness: 8% ## Examples of the Sensorial Merchandising trend 5 featured examples from Jan 18 to Nov 7, 2017. - [Virtual Reality Nail Salons](https://www.trendhunter.com/trends/wah-london): WAH London's New Flagship Incorporates Tech into Its Business Model (Category: Business) Implication: The beauty and wellness industry is incorporating virtual reality technology to enhance customer experiences and offer innovative services like virtual nail pattern testing. - [In-Mall VR Theme Parks](https://www.trendhunter.com/trends/live-centers): Landmark Entertainment is Releasing Its 'LIVE Centers' Across China (Category: Tech) Implication: Advancements in VR technology present opportunities for the entertainment industry to create new innovative entertainment experiences. - [Immersive Ice Cream Museums](https://www.trendhunter.com/trends/ice-cream-museums): L.A.'s Whimsical Ice Cream Museum Attracts Social Media Users (Category: Marketing) Implication: Museums and galleries can attract new audiences by creating immersive and interactive experiences. - [Emotion-Powered Pop-Up Shops](https://www.trendhunter.com/trends/emotionpowered-popup): This eBay Pop-Up Used Facial Expressions to Help Shoppers Find Gifts (Category: Marketing) Implication: Retailers can adopt bio-analytic technology and facial coding software to create personalized shopping experiences for customers. - [Perfume-Promoting Concept Spaces](https://www.trendhunter.com/trends/perfume-glossier-you): An Interactive Pop-Up Will Promote the New Perfume 'Glossier You' (Category: Marketing) Implication: Retailers can utilize interactive concept spaces to enhance the in-store shopping experience and differentiate themselves from competitors. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)