# Sensorial Cocktail Cocktails are reimagined in alternate forms to satisfy a desire for adult play. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 12, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sensorial-cocktail ## Key Figures - Trend score: 5.1/10 - Evidence articles: 5 ## What is the Sensorial Cocktail trend? **Sensorial Cocktail:** As consumers push for experiences enriched by the infusion of play-inspired elements, emerging brands are creating experimental takes on classic cocktails in solid and gaseous states. In addition to tapping into an interest in food and beverages that plays upon the senses, this progression highlights the willingness on the part of consumers to stray from convention in order to push the limits of their palate. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 13, 2015 to Jul 8, 2016 - Published: Jul 12, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Sensorial Cocktail trend ### Multi-Sensory Experiences Brands are creating experimental takes on classic cocktails in solid and gaseous states to tap into an interest in food and beverages that plays upon the senses. ### Edible Cocktails Adults are enjoying multiple takes on alcoholic sweets and confectionery treats that infuse spirits such as gin and vodka. ### Innovative Mixology Creative mixology products such as non-toxic Bubble Lick Edible Bubbles are increasingly popular and offer new cocktail garnishes. ## What the Sensorial Cocktail trend means for industry ### For Food & Beverage The food and beverage industry can continue to develop multi-sensory experiences, alcoholic confectionery and innovative mixes to tap into the consumer's desire for play-inspired food and beverages. ### For Hospitality The hospitality industry could take inspiration from the multi-sensory cocktail trend and create captivating and unique cocktail experiences that will bring in clients. ### For Marketing Marketers in the food and beverage industry can use the burgeoning multi-sensory and edible confectionery trend to create captivating and unique advertising that will appeal to adults seeking new and exciting experiences. ## Workshop question If you were to reformat a product or service to make it more of a sensorial-experience, how would you do it? ## Trend signals for Sensorial Cocktail Trend score 5.1 out of 10, from popularity 81%, activity 63%, freshness 8%. - Popularity: 81% - Activity: 63% - Freshness: 8% ## Examples of the Sensorial Cocktail trend 5 featured examples from Jul 13, 2015 to Jul 8, 2016. - [Booze-Infused Candy Shops](https://www.trendhunter.com/trends/eat-your-drink): The 'Eat Your Drink' Pop-Up Shop Offers Edible Cocktails in Candy Form (Category: Lifestyle) Implication: Creating boozy treats introduces new innovation opportunities in the food and beverage industry. - [Edible Alcoholic Bubbles](https://www.trendhunter.com/trends/edible-bubbles): The Bubble Lick Edible Bubbles are a Creative New Cocktail Garnish (Category: Lifestyle) Implication: The food and beverage industry can explore the incorporation of edible bubbles as a creative and interactive element in drinks and cocktails. - [Nose-Ingested Alcohol Clouds](https://www.trendhunter.com/trends/alcoholic-clouds): This Bar Combines Meteorology and Mixology for a Boozy Adventure (Category: Lifestyle) Implication: The food and beverage industry can explore new forms of alcohol consumption like nose-ingested alcohol and inhaleable treats to offer more unique experiences. - [Rosé Wine Gummies](https://www.trendhunter.com/trends/wine-gummies): Sugarfina's Rosé All Day Rosé-Infused Gummy Bears are an Elegant Summer Treat (Category: Lifestyle) Implication: Opportunity for confectionery brands to move into the luxury market with high-end alcohol-infused treats. - [Sensory Cognac Kits](https://www.trendhunter.com/trends/scent-and-taste): This Courvoisier Cognac Gift Delights with a Combination of Scent and Taste (Category: Fashion) Implication: The alcohol industry can explore partnerships with fragrance companies to create unique multi-sensory experiences like the Célébration Sensorielle gift packs from Courvoisier Cogn… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)