# Sensitive Cosmetic Makeup products are being targeted to people with sensitive skin. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 5, 2022 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sensitive-cosmetic ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Sensitive Cosmetic trend? **Sensitive Cosmetic:** The popularity of skincare has resulted in brands incorporating skin-benefitting ingredients in makeup. Now, makeup products that are intended for sensitive skin are becoming more common as cosmetic brands aim to cater to people with reactive skin. ## The consumer insight behind the Sensitive Cosmetic trend The cosmetic industry's growth is expanding, with Gen Z now driving skincare and makeup trends through social media. This generation of consumers is approaching the beauty space with a more long-term focus--turning to products that prioritize preventative care, specialized benefits and more playful aesthetics. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 14, 2020 to Nov 5, 2021 - Published: Aug 5, 2022 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Sensitive Cosmetic trend ### Skin-nourishing makeup Cosmetic brands are incorporating skin-benefitting ingredients in makeup to cater to people with reactive skin. ### Skincare-makeup hybrids Consumers are looking for nourishing solutions that are both beautifying and nourishing. ### Seamless and lightweight products There is a growing desire for lighter products that are comfortable and breathable, particularly in the post-pandemic era. ## What the Sensitive Cosmetic trend means for industry ### For Cosmetics The cosmetic industry's growth is expanding as Gen Z drives skincare and makeup trends through social media. ### For Health and wellness There is an increasing focus on preventative care, specialized benefits and more playful aesthetics in the beauty space. ### For Sustainability The demand for natural ingredients and eco-friendly packaging in cosmetic products is growing. ## Workshop question How could your brand better cater to Gen Z consumers? ## Trend signals for Sensitive Cosmetic Trend score 4.1 out of 10, from popularity 61%, activity 50%, freshness 12%. - Popularity: 61% - Activity: 50% - Freshness: 12% ## Examples of the Sensitive Cosmetic trend 4 featured examples from Dec 14, 2020 to Nov 5, 2021. - [Tinted Sunscreen Cosmetics](https://www.trendhunter.com/trends/sunnydays-spf-30): Tower 28's SunnyDays SPF 30 is a Two-in-One Mineral Sunscreen (Category: Fashion) Implication: Cosmetic companies can take advantage of the trend towards tinted mineral sunscreens and develop products that cater to eco-conscious consumers in order to stand out in an increas… - [Seamless Complexion Products](https://www.trendhunter.com/trends/the-foundation-by-lisa-eldridge): The Foundation by Lisa Eldridge is Made with Bamboo Stem Extract (Category: Fashion) Implication: Companies in the beauty and cosmetics industry should consider exploring the lightweight and skin-caring features of products like The Foundation by Lisa Eldridge as a potential s… - [Water-Infused Tinted Moisturizers](https://www.trendhunter.com/trends/loreal-paris-tinted-moisturizer): The Skin Paradise Tinted Moisturizer is a Skincare-Makeup Hybrid (Category: Fashion) Implication: Opportunity for cosmetic companies to develop innovative skincare-makeup hybrid products that address the increasing demand for multitasking and nourishing cosmetics. - [Skin-Caring Cosmetic Tints](https://www.trendhunter.com/trends/nu-bare-look-tint): The NU Bare Look Tint Combines the Benefits of Makeup & Skincare (Category: Fashion) Implication: The cosmetics industry can take advantage of the demand for products that combine makeup and skincare to create innovative new products that cater to this market. ## Recent trend clusters - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) - [Scent Rituals](https://www.trendhunter.com/protrends/scent-rituals) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Futuristic Lifestyle Sneakers](https://www.trendhunter.com/trends/new-balance-983) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Preppy Sport Campaigns](https://www.trendhunter.com/trends/reformations-good-sport-campaign) All articles: [Fashion](https://www.trendhunter.com/fashion)