# Sensationalized Seltzer Brands reinvent digestive aids for a broader audience appeal. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Oct 2, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sensationalized-seltzer ## Key Figures - Trend score: 3.6/10 - Evidence articles: 5 ## What is the Sensationalized Seltzer trend? **Sensationalized Seltzer:** Traditional seltzers used to treat upset stomachs and aid digestion have been recreated to appeal to modern consumers, using shifts in flavor and branding to do so. Beverage brands are creating these new seltzer drinks while promoting the benefits of overall health. ## The consumer insight behind the Sensationalized Seltzer trend Because of the contemporary movement for health and wellness, consumers looking to indulge are in search of minimalist offerings that are also beneficial to some capacity. As a result, this creates a demand for products that balance both taste and a healthier experience, allowing consumers the opportunity of treating themselves without guilt as they are able to maintain their health-conscious diet. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 23 to Dec 27, 2018 - Published: Oct 2, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Sensationalized Seltzer trend ### Fruit infusion Beverage brands are infusing seltzers with fruit juice to add flavor without artificial flavors or preservatives, catering to consumers looking for a healthier and organic experience. ### Free-From Movement Seltzer brands are offering low-carb, low-calorie, and sugar-free options to cater to health-conscious consumers, creating a wave of growth and change in the alcohol beverage industry. ### Sensationalized Flavors Beverage brands are using shifts in flavor and branding to create new seltzer drinks with popular and gourmet flavors to appeal to modern consumers, which is creating a demand for products that balance both taste and a healthier experience. ## What the Sensationalized Seltzer trend means for industry ### For Food and Beverage The food and beverage industry can benefit from the fruit infusion and sensationalized flavors trends to offer healthier and organic options or novelty flavors to cater to consumers looking for guilt-free indulgence. ### For Alcohol Beverage The alcohol beverage industry can benefit from the free-from movement trend by offering low-carb, low-calorie, and sugar-free options to cater to health-conscious consumers and differentiate from traditional options. ### For Retail The retail industry can benefit from the fruit infusion trend by offering organic and fruit-infused seltzers that align with consumers' health and wellness values and preferences. ## Workshop question How can your brand take a traditional product or characteristic and recreate a something new, to appeal to your core consumer? ## Trend signals for Sensationalized Seltzer Trend score 3.6 out of 10, from popularity 57%, activity 42%, freshness 8%. - Popularity: 57% - Activity: 42% - Freshness: 8% ## Examples of the Sensationalized Seltzer trend 5 featured examples from Mar 23 to Dec 27, 2018. - [Artisan Water Seltzer Cocktails](https://www.trendhunter.com/trends/vive-hard-seltzer): The Vive Hard Seltzer Contains 100 Calories and Two Grams of Carbs (Category: Lifestyle) Implication: Beverage companies can innovate by creating new hard seltzer products with unique, artisanal flavors and low calorie profiles. - [Botanically Infused Canned Cocktails](https://www.trendhunter.com/trends/svedka-spiked-seltzers): The Svedka Spiked Seltzers Contain 100 Calories Per Can (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Incorporate technology and artificial intelligence to streamline production and enhance packaging for canned cocktail beverages. - [Millennial Pink Seltzers](https://www.trendhunter.com/trends/nauti-seltzer): Nauti Seltzer is Now Selling a Sparkling Rosé in a Pretty Pink Hue (Category: Lifestyle) Implication: The introduction of unique malt beverages can disrupt the alcoholic beverage industry by offering consumers new flavor options. - [Free-From Spiked Seltzers](https://www.trendhunter.com/trends/hard-seltzers): Briggs Hard Seltzers are Made with 100% Real Fruit (Category: Lifestyle) Implication: More companies can develop innovative products that cater to changing consumer interests, such as hard seltzers made with real fruit. - [Juice-Infused Seltzer Drinks](https://www.trendhunter.com/trends/seltzer-water): Trader Joe's Seltzer Water Features Sweet, Organic Fruit Juice (Category: Lifestyle) Implication: Companies in the beverage manufacturing industry can leverage the demand for health-conscious beverages by developing new, flavorful and low-calorie options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)