# Senior Renaissance Brands are launching apps & activations that contribute to senior independence. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Jun 25, 2020 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/senior-renaissance ## Key Figures - Trend score: 1.3/10 - Evidence articles: 4 ## What is the Senior Renaissance trend? **Senior Renaissance:** Companies are debuting solutions that are geared toward connecting older demographics. Whether for the purpose of finding love or embarking on a new career path, these initiatives keep participants engaged and active. ## The consumer insight behind the Senior Renaissance trend Older consumers can often experience a sense of alienation, especially in today's environment which is increasingly fast-paced and demanding. However, many still have a desire to step outside of their comfort zone and embark on new experiences. This does not only allow older consumers to be active and—in some cases—healthier, but it also contributes to feelings of independence as individuals navigate different situations. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 4, 2019 to Mar 11, 2020 - Published: Jun 25, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe ## Themes within the Senior Renaissance trend ### Connectivity Initiatives for Seniors Brands are launching apps & activations that contribute to senior independent social lives. ### Senior Gig Economy Platforms that provide flexible work opportunities for retired folk offer a unique win-win solution for senior citizens and the communities they serve. ### Senior-Focused Reality TV An increased demand by senior citizens for more relatable characters on television has opened up a unique opportunity for reality TV. ## What the Senior Renaissance trend means for industry ### For Healthcare Healthcare and wellness industries can incorporate senior-centric programs and innovations to cater to an older consumer base. ### For Media and Entertainment Media and Entertainment industries can tap into the senior demographic by creating relatable content that depicts an active social life, and business partnerships that integrate seniors into social experiences. ### For Tech Tech can provide innovative solutions tailored to the senior demographic, from apps that support senior social connectivity, to senior-oriented websites and smart technologies designed to address age-related health issues. ## Workshop question How might you connect and empower an older demographic? ## Trend signals for Senior Renaissance Trend score 1.3 out of 10, from popularity 16%, activity 15%, freshness 9%. - Popularity: 16% - Activity: 15% - Freshness: 9% ## Examples of the Senior Renaissance trend 4 featured examples from Apr 4, 2019 to Mar 11, 2020. - [Senior Entrepreneur-Focused Communities](https://www.trendhunter.com/trends/senior-entrepreneurs): The Senior Entrepreneurs Group Has Over 945 Members (Category: Life-Stages) Implication: Offering specialized business knowledge, coaching, and mentorship to senior entrepreneurs. - [Community-Connecting Senior Jobs](https://www.trendhunter.com/trends/umbrella-app): The Umbrella App Offers Retired Folks Flexible Work (Category: Lifestyle) Implication: Elder care services can benefit from offering flexible job opportunities to retired individuals who have valuable skills and experience. - [Family-Controlled Dating Shows](https://www.trendhunter.com/trends/game-of-clones): AARP's Date My Grandma Show Allows Grandchildren to Play Matchmaker (Category: Lifestyle) Implication: The trend towards family-controlled dating shows presents an opportunity for disruptive innovation in multi-generational media programming. - [Senior Reality Dating Shows](https://www.trendhunter.com/trends/reality-dating-show): 'The Bachelor' Put Out a Casting Call for Senior Citizens (Category: Lifestyle) Implication: The television industry has an opportunity to capitalize on the growing interest in reality dating shows by creating content specifically targeted towards senior citizens. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)