# Senior Meal Brands are offering upgraded specialized meal services for the elderly community. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Mar 20, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/senior-meal ## Key Figures - Trend score: 6.1/10 - Evidence articles: 4 ## What is the Senior Meal trend? **Senior Meal:** Brands are rethinking the traditional format of meal services for older consumers. The new focus is placed on specialized meals that are customized with reference to dietary restriction and other added values such as high-quality, chef-inspired cuisine and even technological enhancements. ## The consumer insight behind the Senior Meal trend Culinary innovation, whether technologically powered or professionally inspired, is of interest to consumers of all ages. Although older demographics strongly prioritize the convenience and quality of a given service, many welcome supplementary experiences in this space, as well. A need to keep older consumers more entertained, social, and reassured results in a demand for services that are high-quality and multi-dimensional. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 18, 2018 to Mar 21, 2020 - Published: Mar 20, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Top markets: North America, Europe, Asia ## Themes within the Senior Meal trend ### Specialized Meals for Seniors The focus on customized meals with reference to dietary restriction, high-quality, chef-inspired cuisine, and even technological enhancements are being offered to the elderly community. ### Culinary Innovation for All Ages Increasingly, consumers of all ages, including seniors, are interested in culinary innovation, whether technologically powered or professionally inspired. ### Multi-Dimensional Services for Seniors As a need to keep seniors more entertained, social, and reassured, services that are high-quality and multi-dimensional are becoming increasingly popular. ## What the Senior Meal trend means for industry ### For Senior Care Businesses that offer innovative care and services for the elderly can take advantage of the demand for high-quality, multi-dimensional services. ### For Food Industry The food industry can incorporate technological enhancements in meals and collaborate with culinary medicine experts to cater to consumers' specific chronic conditions and dietary restrictions. ### For Home Delivery Meal Services Home delivery meal services can focus on offering specialized medicines and customizable nutrition options for seniors, ensuring convenience, quality, and nutrition in their homes. ## Workshop question How can you better engage with senior consumers through your product/service? ## Trend signals for Senior Meal Trend score 6.1 out of 10, from popularity 91%, activity 84%, freshness 9%. - Popularity: 91% - Activity: 84% - Freshness: 9% ## Examples of the Senior Meal trend 4 featured examples from Jul 18, 2018 to Mar 21, 2020. - [Sociable Cooking Kits](https://www.trendhunter.com/trends/cooking-kit1): Magda Sabatowska Designs a Product That Will Connect Isolated Individuals (Category: Art & Design) Implication: Companies that develop food delivery and subscription services can leverage technology to create interactive cooking kit experiences that help isolated individuals integrate into… - [Customized Medicine-Inspired Meals](https://www.trendhunter.com/trends/home-delivery-meal-service): Healthy Meals Supreme is a Fresh Home Delivery Meal Service (Category: Life-Stages) Implication: Disruptive innovation opportunity: Introduce customized meal delivery services that cater to specific chronic conditions, providing freshly made, nutritious, and flavorful meals o… - [3D-Printed Senior Home Meals](https://www.trendhunter.com/trends/meals-for-the-elderly): Swedish Municipalities Will Be Creating Printed Meals for the Elderly (Category: Lifestyle) Implication: Leveraging 3D-printed meals to enhance the dining experience and nutritional value in senior care facilities. - [Chef-Powered Senior-Targeted Meals](https://www.trendhunter.com/trends/chefs-for-seniors): Chefs for Seniors Pairs Seniors with a Chef Who Cooks for Them (Category: Lifestyle) Implication: The senior care and nutrition industry can explore partnerships with Chefs For Seniors to offer their services as an additional value-add for elderly individuals in need of person… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)