# Sempiternal Innovation When a product fails, revival can only come from thinking outside the box. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Oct 23, 2008, updated Oct 15, 2009 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sempiternal-innovation-when-a-product-fails-revival-can-only-come-from-thin ## Key Figures - Trend score: 4.0/10 - Evidence articles: 8 ## What is the Sempiternal Innovation trend? **Sempiternal Innovation:** Backpacks nearly disappeared when the messenger bag gained cult status. Soon after, everyone was toting a laptop, so rectangular shoulder bags began to make more sense. The next generation backpack is surfacing, however, and their designers are determined to innovate until the next big idea sticks. ## At a Glance - Evidence: 8 featured examples - Articles from: Dec 17, 2007 to May 10, 2008 - Published: Oct 23, 2008 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Sempiternal Innovation trend ### Fashion Evolution The revival of a product can come from thinking outside the box, leading to new trends and fashion styles. ### Modular Design Backpacks that can be converted or expanded to multiple shapes and sizes using innovative materials simplify travels and catch the interest of travelers and adventurers. ### Ergonomic Fit Backpack innovations that prioritize the comfort of the wearer can create a new audience seeking a lightweight, well-ventilated and modular design for all types of travel. ## What the Sempiternal Innovation trend means for industry ### For Travel & Adventure Gear Industry Companies can focus on developing lightweight, modular, and ergonomic design backpacks for people who love to explore and travel. ### For Fashion Industry Fashion designers and companies can introduce backpack as a fashion statement or a luxury accessory by incorporating innovative designs and unique materials. ### For Technology Industry Technology companies can design Backpacks that integrate with electronic devices such as smartphones, laptops, and tablets to improve people's interaction with gadgets. ## Trend signals for Sempiternal Innovation Trend score 4.0 out of 10, from popularity 49%, activity 62%, freshness 8%. - Popularity: 49% - Activity: 62% - Freshness: 8% ## Examples of the Sempiternal Innovation trend 8 featured examples from Dec 17, 2007 to May 10, 2008. - [Luxury Backpack](https://www.trendhunter.com/trends/backpack-snakeskin-indigo): Snakeskin Indigo Bag (Category: Lifestyle) Implication: Opportunity for luxury fashion brands to incorporate backpacks into their high-end product lines. - [Hooded Backpack](https://www.trendhunter.com/trends/eleonore-de-ruuk): Eleonore de Ruuk's Hoodification (Category: Art & Design) Implication: Exploring the potential for incorporating hoods into a wider range of fashion items to create unique and trendy styles. - [Bike Saddle Backpacks](https://www.trendhunter.com/trends/carry-your-bike-saddle-as-a-backpack-the-cycle-bag-concept): The Cycle Bag (Category: Autos) Implication: The outdoor gear industry can benefit from developing multi-purpose and hands-free products like bike saddle backpacks. - [Ergonomic Egg Bags](https://www.trendhunter.com/trends/flo-backpacks-heroes-in-a-halfshell): Flo Backpacks (Category: Lifestyle) Implication: The Flo Backpack's modular design and durability make it suitable for the outdoor gear industry, offering innovation opportunities in backpacks and camping gear. - [Compact Functionality](https://www.trendhunter.com/trends/go-anywhere-bag): Go Anywhere Bag (Category: Tech) Implication: Companies that offer lightweight and expandable products for frequent travelers. - [Laptop Backpack That Hugs You](https://www.trendhunter.com/trends/laptop-backpack-built): BUILT (Category: Tech) Implication: A design crossover opportunity marrying fashion accessories with functional features such as neoprene, for form and function needs of carrying laptops and tech accessories. - [Stylish Parachute Bag](https://www.trendhunter.com/trends/oceanic-flight-815-pax-spotted-stylish-bag-resembles-parachute): Von Wedel & Tiedeken Bag (Category: Fashion) Implication: Disruptive Innovation Opportunity: Retailers can stock and market parachute bags to cater to the growing demand for unique fashion accessories. - [Bunny Backpacks](https://www.trendhunter.com/trends/prada-bunny-backpack): Can Prada Revive the 90s? (Category: Unique) Implication: The fashion industry can capitalize on the trend by creating unique and trendy backpack designs. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)