# Seltzer Infusion Popular seltzer flavors are being explored in the food category. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Dec 23, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/seltzer-infusions ## Key Figures - Trend score: 2.5/10 - Evidence articles: 4 ## What is the Seltzer Infusion trend? **Seltzer Infusion:** The immense popularity of seltzers is expanding to the larger culinary category as many brands are launching various foods that are either inspired by the flavors of the low-alcohol drink or are directly infused with them. ## The consumer insight behind the Seltzer Infusion trend Given the exponential growth of diverse options on the market, contemporary consumers—especially Millennials and Gen Z—are on the lookout for novelty products that they can experience and enjoy either as a form of entertainment or as a way to satisfy their curiosity. In this space, individuals are increasingly embracing their spirit for adventure by looking for ways to indulge in something unfamiliar and exciting. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 16 to Nov 27, 2020 - Published: Dec 23, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Seltzer Infusion trend ### Flavor Infused Foods Food manufacturers are launching various foods that are either inspired by the flavors of the alcoholic drink or are directly infused with them. ### Novelty Products Contemporary consumers are on the lookout for novelty products that they can experience and enjoy either as a form of entertainment or as a way to satisfy their curiosity. ### Alcohol-Infused Treats Alcohol-infused products are becoming more popular as brands look to add a unique twist to their offerings. ## What the Seltzer Infusion trend means for industry ### For Food Manufacturing Food manufacturers can explore various ways to incorporate trendy flavors into their products to appeal to curious consumers looking for something new and exciting. ### For Alcohol and Beverage Alcohol and beverage companies can explore the potential of partnering with food manufacturers to create innovative products that cater to the trend of flavor-infused foods. ### For Gifts and Novelties Companies in the gifts and novelties industry can target consumers on the lookout for unique and interesting products with a wide range of alcohol-infused treats like hard seltzer ice cream and alcoholic chocolates. ## Workshop question Conceptualize a novelty hybrid in the food/beverage category. ## Trend signals for Seltzer Infusion Trend score 2.5 out of 10, from popularity 39%, activity 27%, freshness 9%. - Popularity: 39% - Activity: 27% - Freshness: 9% ## Examples of the Seltzer Infusion trend 4 featured examples from Apr 16 to Nov 27, 2020. - [Hard Seltzer Ice Creams](https://www.trendhunter.com/trends/hard-seltzer-ice-cream): Tipsy Scoop and Truly Created Frozen Treats Infused with Spiked Seltzer (Category: Lifestyle) Implication: The alcoholic beverage industry can explore opportunities to expand their product offerings by collaborating with food companies to create alcohol-infused food products. - [Seltzer-Infused Pizza Crusts](https://www.trendhunter.com/trends/white-claw-crust-pizza): Blaze Pizza is Serving Up a White Claw Crust Pizza for One Day Only (Category: Lifestyle) Implication: Fast food chains can explore infusing alcoholic beverages into their menu items, presenting a disruptive innovation opportunity to attract new customers. - [Fruit-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/fruitflavored-popcorn): LesserEvil is Launching Fun Summer Flavors Inspired by Hard Seltzer (Category: Lifestyle) Implication: New fruit-flavored popcorn snacks offer a unique, on-trend snacking option. - [Hard Seltzer-Infused Chocolates](https://www.trendhunter.com/trends/stuffed-truffles): Truly Hard Seltzer and Compartés Teamed Up on Stuffed Truffles (Category: Lifestyle) Implication: Integrate unconventional ingredients and flavors in your confectionery to create buzz-worthy products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)