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Selling by Shade

Using color-coded branding to target specific needs

Implications - Marketers know how important color can be when it comes to a particular product, its packaging or accompanying marketing materials. So, to better target different needs, brands are using specific color-coded branding techniques on a variety of products, from food packaging to kitchenware, rather than relying on one hue to represent the brand as a whole. Color-coding in this way allows a company to separate product lines and individual features, which ultimately helps customers differentiate more quickly between one product's features and another.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 71 Examples:
1,614,657 Total Clicks
Date Range:
May 11 — Feb 12
Trending:
Warm

Featured Examples

Color-Coded Cure Branding
Color-Coded Cure Branding
Help Remedies Packaging Maintains a Cute and Coherent Image
The nationwide Take Less campaign encourages consumers to cut down on compulsive pill-popping in favor of minimal medicine to treat everyday aches and pains. Help Remedies packaging leads its movement… MORE
Iconic Infusion Branding
Iconic Infusion Branding
Tea Bar Packaging Assumes a Punchy Identity to Complement its Flavors
Tea lovers tend to appreciate the finer details of the environment around them, sipping up what the world serves with their five attuned senses. Tea Bar packaging celebrates this extraordinary skill by… MORE
Pantone Chip Branding
Pantone Chip Branding
The Toscatti Packaging is Categorized by Color for Customer Convenience
Premium kitchenware company Toscatti teamed up with the Anagrama design firm to create a fresh, approachable look for the debuting brand. Focusing on Toscatti's large line of durable kitchen containers,… MORE
Color-Coded Media Merchandizing
Color-Coded Media Merchandizing
Hue Packaging Educates Artists About Paints and Pencils
The first lesson that the young artist learns is about the the three primary colors, and with this thought in mind, Hue packaging is effective at making such a teaching a life-long consideration when it… MORE
Simple Spectral Branding
Simple Spectral Branding
Remix Packaging Showcases its Contents' Delectable Colors
It's easy to appreciate the branding technique that highlights an actual peek of the product. Remix packaging intelligently makes use of transparent wine bottles to flaunt the vividly delicious tints of… MORE
Bright Informational Branding
Bright Informational Branding
Waitrose 'LOVE life You Count...' Colorfully Display Calories
As many dieters know, it is extremely difficult to lose weight when you don't know how many calories are in a given food item. The design firm Pearlfisher has created a vibrant and informational new packaging… MORE
Color-Coded Packaging
Color-Coded Packaging
Keller Maurer Design Provides a Pallet of Color for Schloss Hohenkammer
The packaging design for Schloss Hohenkammer is a color-coded masterpiece by Keller Maurer Design. The labels for the multiple Schloss Hohenkammer bottles create a simple illustration of the wide variety… MORE
Sleek Seafood Cases
Sleek Seafood Cases
Zuchna Reinvigorates the Sardine Brand with Modern Colorful Containers
The Polish company Sardines took on a fresh and innovative design created by the team at Zuchna. The much maligned, old fashion fishy snack has undergone a modern makeover, which has not just reinvigorated… MORE

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Sunny Vino Branding
Sunny Vino Branding
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Revealing Coffee Cups
Revealing Coffee Cups
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Motivational Cleanser Containers
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The 'Better Life' Packaging Gives Your Self-Esteem a Boost
Patterned Petal Branding
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Burt's Bees Gud Packaging Gushes with a New Natural Graphic Strategy
Form-Fitting Fromage Branding
Form-Fitting Fromage Branding
Shorf Cheese Packaging Expresses Ingredient Honesty
Hip Hand-Etched Branding
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San Francisco Coffee Co. Tins Have an Informal Flavor to Entice the Young
Faux Timber Tins
Faux Timber Tins
Caribou Tea Packaging Aims to Reference the Roots of Loose Leaf Suppliers
Minimalist Beauty Branding
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Cure Life Packaging Asserts That Less is More for the Buyer
Retro Frozen Treat Branding
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Illustrated Infusion Sleeves
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Dole 'Go Bananas' Campaign Promotes Consumption of Fruits
38 Pretty Pastel Packages
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The Limited Edition Dockers Alpha Khakis Whiskey Packaging
Charming Carton Branding
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Conjoined Caption Branding
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Warm Heart Chardonnay Packaging Strikes and Amicable Conversation
Cartooned Kindred Branding
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Family Choice Packaging Caters to the Individual Members of the Clan
Boarding Pass Branding
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Delectable Lozenge Branding
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Architectural Infusion Branding
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Volume-Based Visual Merchandizing
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Tesco Value Packaging is Plainly Quantitative
Outlined Bake Dish Branding
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Falcon Enamelware Packaging Employs the Simplicity of its Plate Design
Elaborate Chemical Branding
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Cerrus Packaging Embodies an Unfamiliar Hybrid Image
Mini Footprint Merchandizing
Mini Footprint Merchandizing
Otarian Packaging Addresses the Restaurant's Eco-Friendly Interest
Filled-to-the-Brim Branding
Filled-to-the-Brim Branding
Mjolk Packaging Makes Diary Look Like a Complete and Satisfying Drink
Melting Cap Merchandizing
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Dedina Rakija Packaging is as Juicy as its Contents
Spotted Beverage Branding
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The Product Identity Behind Dot Wine Packaging is to the Point
Vividly Landscaped Branding
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Teatul Packaging Uses Earth-Minded Pigment to Paint the Earth
Ascending Drip Branding
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Gravity Wine Packaging Plays with an Upturned Painted Logo
Gorgeous Origami Teacups
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The Cuptea Brings the Art of Papercraft to Beverage Packaging
Iconic Culinary Packaging
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Cook It Kitchen Gadgets are Rebranded for a New Consumer Base
Altruistic Aqua Branding
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Wunderwasser Packaging Puts its Intentions Front and Center
Sweet Beehive Branding
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Taste of Honey Packaging Brings the Hive Home
Encapsulated Infusion Branding
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Twig & Leaf Tea Packaging Conveys the Art of Flavor
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Dilmah T Packaging Adopts a More Contemporary Image
Exquisite Branch Branding
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Hill's Absinthe Packaging Embraces an Arboreal Aesthetic Elegance
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BMG-10 Beer Packaging Takes an Explosive Aesthetic
Startling Expression Branding
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Pato Rebel Wine Packaging is in Your Face
play_circle_filled Cake-Loving Exercise Apps
Cake-Loving Exercise Apps
IKEA Kondis Counts Kilometers Towards High-Cal Desserts
Cute Condiment Cartons
Cute Condiment Cartons
Temma Packaging has a Delightfully Delicious Disposition
Misshapen Figurine Merchandizing
Misshapen Figurine Merchandizing
Kiwi Talisman Packaging Has a Warped Form for its Inhabitants
Bright Skin Care Branding
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'Naturally Cool Kids' Packaging Surpasses its Competition
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S.he Stylezone Packaging Makes Your Compact Cosmetics Kit
Toothy Beverage Branding
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Kido Milk Packaging Smiles About Calcium for Your Pearly Whites
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Abstract Spaghetti Branding
Abstract Spaghetti Branding
iPates Pasta Packaging Appeals to the Young and Hungry
Winsome Waterbird Branding
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Swan Cigarette Packaging Embraces a Contemporary Avian Elegance
Sumptuous Sandwich Spreaders
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Empire Mayonnaise Elevates Condiments to Classy Snacks
Canned Infusion Branding
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T Tea Packaging Embraces Sleek and Simple Shelf Appeal
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Profira Brandy Packaging Incoporates a Full-Bodied Form
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The Spanish White Guerrilla Labels Feature Quirky Characters
Sommelier Booze Branding
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Lovely Loose Leaf Branding
Lovely Loose Leaf Branding
Lov Organic Tea is a Treat for the Planet and the Palate
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