# Self-Sanitizing Hydration Eco containers adopt self-clean functions for increased sanitation. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Aug 1, 2019 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/selfsanitizing-hydration ## Key Figures - Trend score: 6.8/10 - Evidence articles: 4 ## What is the Self-Sanitizing Hydration trend? **Self-Sanitizing Hydration:** As eco-consciousness builds, brands are realizing that sustainable alternatives are not enough. Rather, we’re seeing added functionalities and features that speak to additional consumer needs, including concerns over sanitation and hygiene. ## The consumer insight behind the Self-Sanitizing Hydration trend As eco-friendly product alternatives flood the market, those already accustomed to such adapted routines are looking for additional functional offerings. Not wanting to sacrifice quality, eco-conscious consumers are seeking out products that not only feature a sustainable purpose, but that also tackle elements of automation and self-clean. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 16, 2018 to Oct 23, 2019 - Published: Aug 1, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Self-Sanitizing Hydration trend ### Eco-functional products As eco-consciousness builds, consumers are seeking out products that not only feature a sustainable purpose but that also tackle elements of automation and self-clean, leading to disruptive innovation opportunities. ### Self-purifying systems The need for self-sanitizing products has increased as people seek new ways to reduce contact with germs and bacteria, creating opportunities for innovative products that purify and clean themselves. ### Smart hydration reminders Consumers are also looking for smart functional hydration options that are useful for automatically reminding people to drink water every few hours, leading to disruptive innovation opportunities. ## What the Self-Sanitizing Hydration trend means for industry ### For Smart Technology Smart technology plays a significant role in the development of self-sanitizing and functional hydration products, as the integration of tech can enhance the user experience and create exciting new products. ### For Sustainable Materials The push toward sustainable alternatives has led to the development of eco-functional products, creating an opportunity for businesses to explore new materials and manufacturing techniques to create sustainable products with added functionality. ### For Health & Wellness The focus on health and wellness has led to consumers seeking products that not only reduce environmental impact but also prioritize hygiene and sanitization for a more holistic approach to their lifestyle, offering disruptive innovation opportunities. ## Workshop question How might you experiment with added functionalities to your current product lines? How could you speak to both environmental and health concerns? ## Trend signals for Self-Sanitizing Hydration Trend score 6.8 out of 10, from popularity 99%, activity 96%, freshness 9%. - Popularity: 99% - Activity: 96% - Freshness: 9% ## Examples of the Self-Sanitizing Hydration trend 4 featured examples from Oct 16, 2018 to Oct 23, 2019. - [Smart Self-Cleaning Water Bottles](https://www.trendhunter.com/trends/noerden): Noerden’s LIZ Bottle Uses UV Sterilization to Destroy Germs (Category: Lifestyle) Implication: The consumer electronics industry can explore incorporating UV sterilization and smart features into water bottles. - [Smart Self-Cleaning Bottles](https://www.trendhunter.com/trends/self-cleaning-bottle): NOERDEN's LIZ Smart Bottle Shares Sterilization & Hydration Reminders (Category: Lifestyle) Implication: Disruptive innovation opportunities in developing smart, self-cleaning devices for everyday use. - [Self-Cleaning Water Bottles](https://www.trendhunter.com/trends/luma-bottle): The 'Luma Bottle' Uses UV-C Light to Kill 99.999% of Bacteria (Category: Eco) Implication: Integrating this technology into the reusable water bottle industry can create a unique selling point focused on maintaining cleaner and safer water for consumers. - [Self-Cleaning Water Bottles](https://www.trendhunter.com/trends/larq): The LARQ Bottle is Designed to Purify Its Contents and Clean Itself (Category: Eco) Implication: The self-cleaning feature of the LARQ Bottle disrupts the water bottle manufacturing industry by setting a new standard for hygiene and convenience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)