# Self-Sanitizing Expanded Brands are increasing the availability & variety of self-sanitizing goods. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Sep 15, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/selfsanitizing-expanded ## Key Figures - Trend score: 6.2/10 - Evidence articles: 4 ## What is the Self-Sanitizing Expanded trend? **Self-Sanitizing Expanded:** The concept of self-sanitation has been employed in everyday products for added functionality and convenience for quite some time. In the age of COVID-19, brands are extending this feature to include other products such as clothing textiles, packaging, different equipment, and so on. ## The consumer insight behind the Self-Sanitizing Expanded trend Since the beginning of the COVID-19 pandemic, consumers all over the world have shifted the focus in their everyday lives and have begun paying close attention to things like distance, safety, and hygiene. Tired of being vigilant at all times, individuals are communicating a need for products that will alleviate some of the stress—whether that be through alerts or special functionality. As a result, consumers do not only feel calmer and less overwhelmed but also enjoy a sense of reassurance. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 13, 2019 to Sep 15, 2020 - Published: Sep 15, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Self-Sanitizing Expanded trend ### Self-Sanitizing Products Brands have responded to consumer needs with a variety of self-sanitizing products, including textiles, workout equipment, and jackets. ### Connected Kitchen Solutions The 'SmartChop' cutting board addresses the trend toward connected kitchen solutions. ### Innovative Textile Coatings Muse Nanobots has developed an innovative nanotech-coating that can turn any surface into a self-sanitizing textile. ## What the Self-Sanitizing Expanded trend means for industry ### For Home Goods The demand for self-sanitizing products has increased the need for innovative home goods, such as connected kitchen appliances and cutting boards that also sanitize. ### For Fitness and Wellness The Reaxing 'One-Infinity-One' workout equipment addresses the shift toward all-in-one workout solutions, as well as the need for self-sanitizing equipment in busy gyms and hotels. ### For Textile and Clothing Manufacturing The demand for self-sanitizing textiles has created an opportunity for textile and clothing manufacturers to develop new antimicrobial coatings and materials. ## Workshop question How might your brand soothe consumer needs during the pandemic? ## Trend signals for Self-Sanitizing Expanded Trend score 6.2 out of 10, from popularity 88%, activity 90%, freshness 9%. - Popularity: 88% - Activity: 90% - Freshness: 9% ## Examples of the Self-Sanitizing Expanded trend 4 featured examples from Aug 13, 2019 to Sep 15, 2020. - [Self-Sanitizing Workout Equipment](https://www.trendhunter.com/trends/reaxing-oneinfinityone): The Reaxing 'One-Infinity-One' Takes Up Just Four Square Feet (Category: Lifestyle) Implication: The fitness equipment industry should explore and incorporate the development of all-in-one workout equipment, self-sanitizing equipment, and compact fitness equipment to meet con… - [Smart Self-Sanitizing Cutting Boards](https://www.trendhunter.com/trends/smartchop): The 'SmartChop' Has a Built-in Scale, Timer and More (Category: Art & Design) Implication: Developing innovative kitchen gadgets that enhance convenience and efficiency in food preparation. - [Self-Sanitizing Textiles](https://www.trendhunter.com/trends/selfsanitizing-textile): Muse Nanobots Develops an Innovative Coating for Textiles (Category: Business) Implication: Companies in the textile manufacturing industry have an opportunity to adapt to the demand for self-sanitizing textiles by integrating nanotech coatings into their production proc… - [Self-Sanitizing Jackets](https://www.trendhunter.com/trends/multi-functional-jacket): The JUST 5 Multi-Functional Jacket Features HeiQ Viroblock Technology (Category: Fashion) Implication: The fashion and apparel industry can explore opportunities to integrate antimicrobial and self-sanitizing technologies into their product offerings. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)