# Self-Memeing The humor of Internet culture becomes customizable to boost shareability. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published May 3, 2017 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/selfmemeing ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Self-Memeing trend? **Self-Memeing:** Memes and gifs are the focal point of humor within Internet culture. What makes them so appealing to the digital consumer, however, is what makes them so difficult for brands to channel: their authenticity. This authenticity is achieved through extreme relatability and a laissez-faire approach to production; both factors are furthered with services that allow consumers to create or curate their own self-referencing content. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 20, 2016 to Sep 30, 2017 - Published: May 3, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Self-Memeing trend ### User-generated content Self-memeing and musical selfie applications provide users with the ability to curate their own self-referencing content, highlighting a growing preference for authentic, personalized content. ### Video meme creation The growing popularity of memes in internet culture has opened up the opportunity for video meme creation, as demonstrated by HashCut and Giphy Says app, which allows users to put their own spin on their favorite bits of YouTube videos and turn themselves into GIFs, respectively. ### Tangible animated content Abhishek Singh's 'InstaGif' Polaroid camera and Shabaam's vocal GIF app provide users with the ability to create physically tangible copies of their animated content, opening up new opportunities for physical and digital multimedia advertising. ## What the Self-Memeing trend means for industry ### For Social media & influencer marketing The trend towards user-generated content and self-referencing content offers marketing professionals opportunities to engage with consumers in more authentic and personalized ways to build deeper relationships with their audiences. ### For Mobile app development The rise of video meme creation and vocal GIF apps demonstrates the potential for mobile app developers to monetize the growing popularity of internet memes by providing users with quick and easy ways to create and share their own content. ### For Multimedia & AR/VR advertising The emergence of tangible animated content offers advertisers new ways to engage consumers through the use of physical and digital multimedia advertising that combines animated content with AR/VR technology to create immersive brand experiences. ## Workshop question What is your brand or product doing to communicate authenticity? ## Trend signals for Self-Memeing Trend score 3.3 out of 10, from popularity 57%, activity 34%, freshness 8%. - Popularity: 57% - Activity: 34% - Freshness: 8% ## Examples of the Self-Memeing trend 5 featured examples from Apr 20, 2016 to Sep 30, 2017. - [Selfie GIF Creators](https://www.trendhunter.com/trends/giphy-says-app): The Giphy Says App Instantly Turns Your Voice and Face into a GIF (Category: Tech) Implication: Opportunity for social photo and messaging apps to expand their features and incorporate GIF creation and sharing. - [GIF-Printing Polaroid Cameras](https://www.trendhunter.com/trends/diy-polaroid-camera): Abhishek Singh's 'InstaGif' DIY Polaroid Camera Prints Short Videos (Category: Tech) Implication: Disrupting the traditional photography industry by introducing GIF-printing cameras. - [Musical Selfie Applications](https://www.trendhunter.com/trends/face-melody): 'Face Melody' Turns Selfies into Music Based on Facial Features (Category: Pop Culture) Implication: The music industry can leverage facial analysis technology and personalized music video creation to enhance user engagement and offer unique musical experiences. - [Video Meme Creators](https://www.trendhunter.com/trends/hashcut): Startup HashCut Lets You Make Your Own Video Memes From YouTube Videos (Category: Social Media) Implication: HashCut's video meme creation platform presents an opportunity for video editing software developers to integrate similar features into their products. - [Vocal Gif Apps](https://www.trendhunter.com/trends/gif-app): Gif App and Startup Shabaam Enables Users to Add Vocal Recordings to Gif Animations (Category: Social Media) Implication: The social media industry can explore integrating vocal gif features into their platforms for enhanced user engagement and content creation. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)