# Encouragement Tech Consumers are reminded to reach their goals through encouraging technology. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Sep 19, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/selfimprovement-tech ## Key Figures - Trend score: 3.1/10 - Evidence articles: 4 ## What is the Encouragement Tech trend? **Encouragement Tech:** Whether seeking to achieve their New Year’s resolutions or just become better humans, consumers are integrating supportive technology to help them stay on track through positive encouragement. With self-care and personal betterment on the rise as growing priorities among young consumers already inundated with high-stress lifestyles, self-help technology that reminds them to be mindful of their goals keeps them positive and productive while making every moment count. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 4, 2016 to Aug 21, 2017 - Published: Sep 19, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Encouragement Tech trend ### Self-help technology The rise of self-care and personal betterment among young consumers is spurring the adoption of self-help technology that encourages users to stay positive and productive in their pursuit of their goals. ### Mindfulness apps Efficiency and productivity are leading priorities in the workplace. Mindfulness apps that encourage healthy micro-actions such as taking stretching breaks can help improve employees' emotional well-being and productivity. ### Weather apps Niche weather apps that help users make the most of their time outdoors by sending reminders when the weather is favorable are gaining popularity among consumers looking to enjoy their seasonal activities. ## What the Encouragement Tech trend means for industry ### For Health technology As consumers continue to prioritize their physical and emotional well-being, there is a growing opportunity for the development and adoption of health technology that encourages positive behavior change. ### For Software development The trend towards self-help and productivity apps presents a ripe opportunity for software development companies to create innovative solutions that help users achieve their goals, foster mindfulness, and improve emotional well-being. ### For Consumer technology Niche technology solutions that cater to specific consumer needs such as niche weather apps are gaining traction among users seeking unique experiences that offer value in their daily lives. ## Workshop question How can your products/services be used to help consumers achieve their personal goals? ## Trend signals for Encouragement Tech Trend score 3.1 out of 10, from popularity 38%, activity 47%, freshness 8%. - Popularity: 38% - Activity: 47% - Freshness: 8% ## Examples of the Encouragement Tech trend 4 featured examples from Nov 4, 2016 to Aug 21, 2017. - [Doctor-Approved Posture Wearables](https://www.trendhunter.com/trends/sit-upright): The 'UpRight' Encourages You to Sit Upright for a Healthier Self (Category: Lifestyle) Implication: The healthcare industry can develop and market posture wearables, personal training technology, and health management devices that can improve health outcomes. - [Appreciation-Encouraging Clocks](https://www.trendhunter.com/trends/clock-timepiece): The PAO Clock Timepiece Encourages You to Stay in the Moment (Category: Art & Design) Implication: The PAO Clock's stylish design opens up opportunities for disruptive innovation in the home decor industry. - [Office Productivity-Enhancing Apps](https://www.trendhunter.com/trends/office-productivity-enhancing-apps): This Mindful App Helps You Achieve Your Personal Best (Category: Tech) Implication: The wellness technology industry can leverage this trend by developing innovative apps and tools that promote office productivity and well-being. - [Encouraging Weather Apps](https://www.trendhunter.com/trends/niche-weather-app): This Novelty Weather App Reminds Users to Go Outside (Category: Tech) Implication: The 'It's cool' weather app presents an opportunity for mobile app developers to create unique weather experiences driven by user preferences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)