# Selfie-fied Pet Selfie accessories expand to cater pet fanatics. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Aug 14, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/selfiefied-pet ## Key Figures - Trend score: 6.7/10 - Evidence articles: 4 ## What is the Selfie-fied Pet trend? **Selfie-fied Pet:** As selfie culture persists, we’re seeing products and accessories continue to expand to appease this generation of consumers, and in this case, specifically calling out pets. In order to capture the perfect picture with their pets, products that boast distraction capabilities are being made. ## The consumer insight behind the Selfie-fied Pet trend Today's selfie culture highlights emerging consumer priorities when it comes to their everyday technology usage and their need to include those they love. As consumers continue to place great importance on their social media identities, brands are releasing products that enable them to share their closest moments and experiences with their followers. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 6, 2017 to Aug 7, 2019 - Published: Aug 14, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Selfie-fied Pet trend ### Pet-centric selfie culture As consumers place great importance on their social media identities, they seek products and accessories that enable them to share their pet's moments and experiences with their followers. ### Distraction technology for pets Products with distraction capabilities are being made to help pet owners capture the perfect picture with their pets. ### Treat-holding pet photo accessories Phone accessories that can hold a pet's favorite treat are being developed to attract pets' attention and make taking pet selfies easier. ## What the Selfie-fied Pet trend means for industry ### For Pet accessories The trend towards pet-centric selfie culture is driving demand for pet accessories that help capture perfect pictures and videos. ### For Smartphone accessories As selfie culture grows, so does demand for smartphone accessories that make it easier to take high-quality photos and videos with pets. ### For Social media marketing Businesses can leverage the trend of pet-centric selfie culture and create marketing campaigns that feature pets and promote their products or services. ## Workshop question How might you adapt your products or services to better support not only your consumers, but those they love and cherish? ## Trend signals for Selfie-fied Pet Trend score 6.7 out of 10, from popularity 95%, activity 96%, freshness 8%. - Popularity: 95% - Activity: 96% - Freshness: 8% ## Examples of the Selfie-fied Pet trend 4 featured examples from Jun 6, 2017 to Aug 7, 2019. - [Dog-Distracting Photo Accessories](https://www.trendhunter.com/trends/flexy-paw): The 'Flexy Paw' Treat Holder Ensures Optimal Dog Photos (Category: Lifestyle) Implication: The pet accessories industry can expand its offerings to include products designed to help pet owners take better photos of their furry friends. - [Feline Photography Accessories](https://www.trendhunter.com/trends/bubblegum-stuff-cat-selfie): The Bubblegum Stuff Cat Selfie Captures Kitty Attention (Category: Tech) Implication: The Bubblegum Stuff Cat Selfie device opens up opportunities for tech companies to develop and market smartphone accessories tailored to pet owners and their photography needs. - [Treat-Holding Pet Photo Accessories](https://www.trendhunter.com/trends/pet-selfies): Zulilys Sniff & Snap Helps to Simplify Pet Selfies (Category: Tech) Implication: Disruptive innovation opportunity: Develop innovative smartphone accessories with unique features that cater to specific niche markets, such as pet owners. - [Treat-Wielding Pet Selfie Tools](https://www.trendhunter.com/trends/model-citizen-pet-woofie): The Model Citizen Pet Woofie Helps Dog Parents Take Optimal Pics (Category: Lifestyle) Implication: Design and manufacture of tools for pet owners that help them to capture high-quality pet photos for social media sharing. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)