# Selfie Self-Care Cosmetic products are designed and marketed to boost consumers' online image. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Apr 12, 2018 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/selfie-selfcare ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the Selfie Self-Care trend? **Selfie Self-Care:** Tapping into selfie culture, beauty brands are incorporating flashy, funny and unique elements into their products, and positioning them as a means to improve one's image online. Moving beyond the promise of simply enhancing customers' looks, this shift is distinctive to those in the Millenial and Gen Z cohorts, who are invested -- and willing to invest in -- their online selves, ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 13, 2017 to Feb 3, 2018 - Published: Apr 12, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Alpha, Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Themes within the Selfie Self-Care trend ### Selfie-Driven Beauty Brands are incorporating flashy, funny and unique elements into their products, and positioning them as a means to improve one's image online, creating opportunities for cosmetics and beauty brands to cater to Millennial and Gen Z cohorts. ### Selfie-Ready Skin Care New wave of skincare products has emerged targeting the social media generation, including everything from selfie-perfecting cleansers and primers to Instagram-worthy cosmetics, giving rise to an opportunity for skincare and make-up brands. ### Instagram-Worthy Sheet Masks As an alternative to traditional cleansers, consumers are making the switch to sheet masks that have holographic or printed design, making them picture-perfect for selfies, which creates opportunities for skincare brands, cosmetic brands, and photography/selfie-related businesses. ## What the Selfie Self-Care trend means for industry ### For Cosmetics Brands are incorporating flashy, funny and unique elements into their products, and positioning them as a means to improve one's image online, creating opportunities for cosmetics and beauty brands to cater to Millennial and Gen Z cohorts. ### For Skincare New wave of skincare products has emerged targeting the social media generation, including everything from selfie-perfecting cleansers and primers to Instagram-worthy cosmetics, giving rise to an opportunity for skincare and make-up brands. ### For Photography and Selfie-Related Businesses As sheet masks become picture-perfect for selfies, it creates an opportunity for photography and selfie-related businesses to capitalize on this trend and partner with skincare or make-up brands. ## Workshop question How could you enhance the role your brand plays in your customers' online lives? ## Trend signals for Selfie Self-Care Trend score 4.4 out of 10, from popularity 72%, activity 52%, freshness 8%. - Popularity: 72% - Activity: 52% - Freshness: 8% ## Examples of the Selfie Self-Care trend 4 featured examples from Jul 13, 2017 to Feb 3, 2018. - [Selfie-Friendly Sheet Masks](https://www.trendhunter.com/trends/sheet-mask-products): These Sheet Mask Products Take Inspiration From Social Media Filters (Category: Fashion) Implication: Beauty companies can develop their own sheet mask lines incorporating technology and social media-inspired designs. - [Hydrating Holographic Face Masks](https://www.trendhunter.com/trends/sugar-kitten): I Dew Care's Sugar Kitten Mask Boasts a Holographic Pink Finish (Category: Fashion) Implication: The beauty and skincare industry can benefit from developing products with both aesthetic and functional benefits - [Priming Sheet Masks](https://www.trendhunter.com/trends/primer-mask): e.l.f. Cosmetics' Pore-Refining Primer Mask is Touted as a Real-Life Filter (Category: Fashion) Implication: Opportunity for the skincare industry to innovate by incorporating priming benefits into sheet masks and developing products that align with social media trends. - [Brightening Stick Cleansers](https://www.trendhunter.com/trends/stick-cleanser): YES TO's Vitamin C Glow-Boosting SnapMASK Stick Targets Selfie Lovers (Category: Fashion) Implication: With the growing demand for targeted and convenient skincare solutions, the industry can invest in the development of stick cleansers and flash masking treatments that offer quick… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)