# Selfie 2.0 Digital self-portraiture is taken up a notch with high tech options. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Mar 16, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/selfie-20 ## Key Figures - Trend score: 4.5/10 - Evidence articles: 7 ## What is the Selfie 2.0 trend? **Selfie 2.0:** Over the past few years, the "selfie" has become a well-established mark of how consumers use their smart devices, and with the implementation of technology to enhance this habit, the selfie shows no signs of dying down. From animation enhancements to real-time photo manipulation, emerging photo apps are giving consumers all the more reason to indulge in this infamous form of digital narcissism. ## At a Glance - Evidence: 7 featured examples - Articles from: Sep 19, 2014 to Jul 22, 2016 - Published: Mar 16, 2015 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Themes within the Selfie 2.0 trend ### Real-Time Makeup Apps The development of real-time makeup apps is a trend that provides innovative opportunities for cosmetic companies to further integrate technology into the makeup industry and improve the consumer experience. ### POV Selfie Sticks The emergence of POV selfie sticks represents a trend that allows consumers to capture selfies in a more immersive and adventurous way, providing opportunities for companies to create innovative gadgets that expand the visual possibilities of selfies and serve niche markets. ### Cinematic Selfie-Editing Tools The trend towards cinematic selfie-editing tools, like the 'Lollicam' app, reflect a growing demand for photo and video-editing apps that allow users to elevate their selfie game, presenting opportunities for companies to create innovative and user-friendly editing tools that go beyond basic filters and touch ups. ## What the Selfie 2.0 trend means for industry ### For Cosmetics The development of real-time makeup apps is transforming the way consumers shop for cosmetics, presenting opportunities for companies to create more interactive experiences with customers and improve product engagement. ### For Photography The POV selfie stick trend is expanding the visual possibilities of self-portraiture, creating opportunities for businesses to create innovative and niche gadgets that cater to niche markets with different adventure and travel needs. ### For Social Media The popularity of selfie-centric apps highlight the ever-growing importance of social media in people's lives and present opportunities for businesses to leverage the selfie trend and create innovative marketing strategies that connect with consumers in new, visually-engaging ways. ## Trend signals for Selfie 2.0 Trend score 4.5 out of 10, from popularity 71%, activity 56%, freshness 8%. - Popularity: 71% - Activity: 56% - Freshness: 8% ## Examples of the Selfie 2.0 trend 7 featured examples from Sep 19, 2014 to Jul 22, 2016. - [Real-Time Makeup Apps](https://www.trendhunter.com/trends/makeup-genius-app): L'Oreal's Makeup Genius App Lets You Virtually Try Cosmetics Live (Category: Tech) Implication: Disruptive innovation opportunity: Develop AI-powered skincare products that can analyze and address specific skin concerns in real-time. - [Pop Culture Selfie Apps](https://www.trendhunter.com/trends/show-your-disney-side): Show Your Disney Side Turns Fans into Their Favorite Characters (Category: Tech) Implication: The tech industry can capitalize on the growing trend of pop culture selfie apps by developing more sophisticated AR and mobile photo editing apps. - [3D Selfie Scanners (UPDATE)](https://www.trendhunter.com/trends/scanify): Scanify Can Capture the Contours of Your Face for a Full-Form Image (Category: Tech) Implication: The Scanify device's ability to map out the form of objects opens up new possibilities for customization and mass production in the 3D printing industry. - [POV Selfie Sticks](https://www.trendhunter.com/trends/pov-selfie): The Spivo Smartphone Accessory Captures 180-Degree Photos (Category: Tech) Implication: Companies designing and producing smartphone accessories have the opportunity to innovate in the market with products like the Spivo phone accessory. - [Cinematic Selfie-Editing Tools](https://www.trendhunter.com/trends/lollicam): 'Lollicam' is an App That Allows Users to Edit Selfies in Real-Time (Category: Tech) Implication: The demand for innovative selfie-editing apps like Lollicam is creating opportunities for mobile app developers to create and improve real-time editing features. - [Photo-Snapping Sunglasses](https://www.trendhunter.com/trends/selfie-glasses): The 'WeOn Selfie' Glasses Can Take Pictures with the Tap of a Button (Category: Pop Culture) Implication: The integration of photo-snapping capabilities into smart glasses suggests a disruptive innovation potential within the wearable technology industry. - [Selfie-Centric Apps](https://www.trendhunter.com/trends/selfie-centric-app): This Selfie App Helps You Share Your Interests With Friends (Category: Tech) Implication: Self'it's selfie-centric app proves the power of personal photos by integrating regional photos and diverse interests for social media users. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)