# Self-Created Subscription Consumer-made content is treated as regular paid programming. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published May 8, 2015 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/selfcreated-subscription ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Self-Created Subscription trend? **Self-Created Subscription:** The revolution of television has seen a few changes, including a shift toward cord-cutting in the form of paid subscriptions; the consumer-created content world is following suit. This shows the prevalence of independent online content. Additionally, self-created subscriptions show that the appeal of for-the-people-by-the-people content is no longer limited to just Millennials. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 28, 2014 to Jun 30, 2015 - Published: May 8, 2015 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Examples of the Self-Created Subscription trend 5 featured examples from Nov 28, 2014 to Jun 30, 2015. - [Personalized Music Platforms](https://www.trendhunter.com/trends/music-milk): Samsung's Music Milk Provides a Custom Listening Experience (Category: Art & Design) Implication: With the rise of personalized music platforms, there is a growing market for music streaming services that offer unique and tailored listening experiences to appeal to individual… - [Share-Based Publishing Schemes](https://www.trendhunter.com/trends/social-currency-platform): The Social Currency Platform Has a Share One Read One Article Model (Category: Pop Culture) Implication: The “share one read one” model offers an innovative approach for content distributors to reach new audiences and measure audience engagement. - [Gamer Streaming Services](https://www.trendhunter.com/trends/twitch-tv): The Twitch TV Turbo Subscription is Ad-Free and Customizable (Category: Pop Culture) Implication: Twitch TV Turbo's subscription service presents opportunities for other video game streaming platforms to innovate their offerings. - [Corporate Video Subscriptions](https://www.trendhunter.com/trends/online-video-monetization): This YouTube Network Shows New Venues in Online Video Monetization (Category: Pop Culture) - [Video Subscription Services](https://www.trendhunter.com/trends/vessel-video): Vessel Video Provides Incentives for Its Content Creators (Category: Tech) Implication: The video streaming industry can leverage Vessel's curated content model to compete with other platforms and attract viewers with a unique content selection. **Workshop question:** If your brand were to allow consumers to customize a service, what components would you allow them to choose from? ## Themes within the Self-Created Subscription trend ### Consumer-Created Content The rise of self-created subscriptions shows that there is a growing appeal for authentic, user-generated content, not limited to just Millennials. ### Subscriptions with Customization Subscription services that offer ad-free viewing, personalized interaction, and customized content are becoming more popular with consumers. ### Social Currency Platforms using social media shares as currency are gaining popularity, offering a solution between publishers giving away free content or establishing subscription fees or pay-per-article paywalls. ## What the Self-Created Subscription trend means for industry ### For Media The media industry can explore self-created subscriptions, personalized content, and the use of social currency to increase user engagement and monetization. ### For Music Music industry professionals can leverage personalized, subscription-based music streaming services to increase revenue and engagement with consumers. ### For Gaming Gaming industry professionals can offer subscription-based services that are customizable, offering users unique gaming experiences, without the interruption of ads. ## Trend signals for Self-Created Subscription Trend score 3.7 out of 10, from popularity 66%, activity 37%, freshness 8%. - Popularity: 66% - Activity: 37% - Freshness: 8% ## Recent trend clusters - [Ritual Assembly](https://www.trendhunter.com/protrends/fan-building-kits) (Pop Culture) - [Occasion Coding](https://www.trendhunter.com/protrends/commemorative-watch-design) (Fashion) - [Muted Motion](https://www.trendhunter.com/protrends/earth-tone-runners) (Fashion) - [Terrain Software](https://www.trendhunter.com/protrends/off-road-technology) (Autos) ## Trending in Pop Culture - [Oversized Dragon Plushies](https://www.trendhunter.com/trends/giant-chillet-plush) - [Concert-Themed LEGO Sets](https://www.trendhunter.com/trends/concert-themed-lego-sets) - [Blind-Box Plush Charms](https://www.trendhunter.com/trends/blind-box-plush-charms) - [Holiday Character Clogs](https://www.trendhunter.com/trends/holiday-character-clogs) All articles: [Pop Culture](https://www.trendhunter.com/popculture)