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# Self-Contained Garden
Urban gardeners turn to maintenance-free planters for convenience.

By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 15, 2015 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/selfcontained-garden

## Key Figures

- Trend score: 5.1/10
- Evidence articles: 7

## What is the Self-Contained Garden trend?

**Self-Contained Garden:** Seeking to attract the urban consumer who's tight on time, brands in the gardening industry, are integrating elements of technology to make the planting process more streamlined. Requiring little to no effort, these gardening products feature unique self-watering and self-maintaining features, allowing busy, on-the-go consumers to enjoy the tranquility of plants without the hassle of constant monitoring.

## At a Glance

- Evidence: 7 featured examples
- Articles from: Apr 25, 2014 to Apr 11, 2015
- Published: Apr 15, 2015
- Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction)
- Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Themes within the Self-Contained Garden trend

### Smart Gardening

Automation and technology are being incorporated into the gardening industry creating products with unique self-watering and self-maintaining features.

### Indoor Urban Farming

Urban farmers are looking for products that allow them to grow fresh herbs, vegetables, and flowers indoors in small apartment spaces.

### Effortless Gardening

Gardeners are increasingly looking for zero-maintenance systems and self-contained kits that require little to no effort to grow fresh plants.

## What the Self-Contained Garden trend means for industry

### For Smart Home Technology

The incorporation of technology in the gardening industry plays well into smart home technology, enabling customers to have full control of their gardens through smartphone apps and voice assistants.

### For Home Decor

Indoor gardening accessories such as Herbie serve as decoration while fulfilling the consumer's need for fresh indoor plants.

### For Sustainable Farming

Effortless gardening kits that are self-contained and require little maintenance have the potential to provide a sustainable way to grow fresh produce in small spaces, perfect for city-dwellers.

## Workshop question

How can your brand or product help your busiest customer enjoy downtime?

## Trend signals for Self-Contained Garden

Trend score 5.1 out of 10, from popularity 69%, activity 77%, freshness 8%.

- Popularity: 69%
- Activity: 77%
- Freshness: 8%

## Examples of the Self-Contained Garden trend

7 featured examples from Apr 25, 2014 to Apr 11, 2015.

- [Self-Watering Indoor Gardens](https://www.trendhunter.com/trends/hydroponics-system): This Versatile Planter is Combined With a Hydroponics System (Category: Eco)
  Implication: The integration of indoor gardening products like ZeroSoil into home decor can provide new revenue streams for home decor companies.
- [Effortless Gardening Kits](https://www.trendhunter.com/trends/gardenin): GardenIn's Zero-Maintenance System Comes Out of the Box Pre-Assembled (Category: Eco)
  Implication: Companies in the home gardening industry can capitalize on the trend of providing self-sustaining indoor gardening kits that appeal to those with limited space and time
- [Autonomous Planters](https://www.trendhunter.com/trends/selfwatering-planter): This Self-Watering Planter is Perfect for Forgetful Users (Category: Tech)
  Implication: The home and garden industry can benefit from the growth of self-watering planters and smart gardening solutions to cater to consumers' changing needs.
- [Self-Replenishing Home Gardens](https://www.trendhunter.com/trends/home-garden): The Electrolux Home Garden Gives Users Access to Yearly Herbs (Category: Lifestyle)
  Implication: Developing indoor herb gardens and refrigeration units as an innovative feature for kitchen appliances.
- [Modern Planting Pods](https://www.trendhunter.com/trends/indoor-garden-accessory): Herbie is an Indoor Garden Accessory for the Urban Farmer (Category: Eco)
  Implication: Herbie caters to consumers with limited space, suggesting a market for smaller-scale indoor gardening products in urban areas with the need for self-sufficient and sustainable lif…
- [Self-Watering Urban Gardens](https://www.trendhunter.com/trends/urban-garden): The Glowpear is a Self-Watering Planter That Will Brighten Any Space (Category: Lifestyle)
  Implication: The gardening industry can benefit from creating more high-tech products, like self-watering planters and modular planters, to make gardening easier and more accessible.
- [Self-Watering Herb Kits](https://www.trendhunter.com/trends/mini-herb-garden): The Ecofarm Mini Herb Garden Self-Sustains Using a Built-In Fish Tank (Category: Eco)
  Implication: Companies that create products that serve both the function of home decor and a practical use case such as herb gardens are disrupting traditional decor brands.

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