# Self-Care Excursion Self-care experiences expand outside of traditional spa experiences. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 24, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/selfcare-excursion ## Key Figures - Trend score: 4.5/10 - Evidence articles: 5 ## What is the Self-Care Excursion trend? **Self-Care Excursion:** With the "self-care" industry booming, the versatile nature of the concept is allowing brands to create excursions based in the act of self-care, that stray from traditional spa experiences. These spaces cater to consumers' escapist proclivities while simultaneously attracting consumers who crave novelty in their purchase decisions. ## At a Glance - Evidence: 5 featured examples - Articles from: May 2, 2016 to Jun 22, 2018 - Published: May 24, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Self-Care Excursion trend ### Non-traditional Self-care The rise of non-traditional self-care experiences allows for the creation of unconventional excursions based on self-care that cater to consumers' escapist proclivities while simultaneously attracting consumers who crave novelty in their purchase decisions. ### Functional Cocktail Drinks The rise of healthy living has inspired the creation of alcoholic drinks that sport health benefits, providing an opportunity for the alcohol industry to innovate functional cocktail recipes. ### Restorative Event Experiences Restorative events that incorporate education, relaxation, and more such as Camp Summerdaze provide an innovative solution to the traditional festival experience that is normally associated with sleepless nights and weakened immune systems. ## What the Self-Care Excursion trend means for industry ### For Hospitality The hospitality industry can incorporate wellness, self-care and education into their concepts in order to cater to the growing demand for intentional and restorative dining and lodging experiences. ### For Alcohol The alcohol industry can innovate with the creation of functional cocktail recipes, such as mood-boosting or nutrient-rich drinks ### For Outdoor Recreation The outdoor recreation industry can innovate with the creation of expandable campers, with a design that allows campers to have a comfortable experience in a compact piece of equipment. ## Workshop question Conceptualize an experience that plays off of common consumer behaviors and preferences. ## Trend signals for Self-Care Excursion Trend score 4.5 out of 10, from popularity 65%, activity 61%, freshness 8%. - Popularity: 65% - Activity: 61% - Freshness: 8% ## Examples of the Self-Care Excursion trend 5 featured examples from May 2, 2016 to Jun 22, 2018. - [Expandable Weekend Retreat Campers](https://www.trendhunter.com/trends/beauer-3xc): The Beauer 3XC Camper Expands for Comfortable Camping (Category: Autos) Implication: The travel and leisure industry could benefit from incorporating expandable camper trailers to offer customers an innovative and comfortable accommodation option for their weekend… - [Experience-Oriented Beauty Stores](https://www.trendhunter.com/trends/shiseido-the-store): SHISEIDO THE STORE Offers More Than Just Products (Category: Business) Implication: The beauty industry can capitalize on the trend by creating experience-oriented stores that prioritize self-care and pampering services. - [Restorative Music Festivals](https://www.trendhunter.com/trends/camp-summerdaze): Camp Summerdaze Combines Education, Relaxation and More with Music (Category: Pop Culture) Implication: Event planners can leverage this trend to create new, unique experiences for their clients that cater to the growing demand for wellness and self-care. - [Mood-Boosting Cocktails](https://www.trendhunter.com/trends/cocktail-drink): Barts is Serving Alcoholic Cocktail Drinks That are Rich in Serotonin (Category: Lifestyle) Implication: Opportunity for cocktail bars to differentiate themselves and attract customers by offering mood-boosting cocktails containing ingredients rich in serotonin. - [Contemporary Wellness Hotels](https://www.trendhunter.com/trends/hotel-parister): The Hotel Parister in France is a New Destination for Self-Care (Category: World) Implication: The Hotel Parister showcases how the hospitality industry can capitalize on the wellness tourism trend by offering wellness services and amenities. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)