# Selective Selling Custom marketing tools allow for extreme targeting. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Mar 21, 2012, updated Mar 27, 2012 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/selective-selling ## Key Figures - Trend score: 3.1/10 - Evidence articles: 5 ## What is the Selective Selling trend? **Selective Selling:** Traditional market segmentation and targeted advertising will only get brands so far; luckily, technology is allowing for a new breed of selective selling, in which marketing messages can be extremely tailored to individual viewers. Rather than a typical ad that reaches a wide audience, these tools offer extreme targeting through functions like facial recognition, gender discrimination and even the analysis of a consumer's preferences and interests. With this burgeoning development in marketing, brands can save money on blanket advertising approaches and more effectively secure the attention of consumers who are more likely to buy. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 28, 2011 to Feb 25, 2012 - Published: Mar 21, 2012 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Selective Selling trend ### Extreme Targeting Technology is allowing for a new breed of selective selling, in which marketing messages can be extremely tailored to individual viewers. ### Personalized Advertising Companies are using technology to monitor consumer preferences to personalize advertising content and product suggestions. ### Customizable Search Google aims to become completely customizable for the consumer with its 'Search Plus Your World' feature. ## What the Selective Selling trend means for industry ### For Marketing and Advertising New selective selling and personalized advertising trends are emerging and delivering an effective, cost-efficient approach for brands. ### For Retail and Vending Machines Technology is transforming the retail and vending machine industry with facial recognition and anonymous face recognition technologies. ### For Search Engines and Social Media Search engines and social media platforms are enhancing their user experiences with customizable search features and personalized content. ## Trend signals for Selective Selling Trend score 3.1 out of 10, from popularity 58%, activity 27%, freshness 8%. - Popularity: 58% - Activity: 27% - Freshness: 8% ## Examples of the Selective Selling trend 5 featured examples from Aug 28, 2011 to Feb 25, 2012. - [Discriminating Dispensers (UPDATE)](https://www.trendhunter.com/trends/isample-experience): Kraft's iSample Experience Ensures Only Some People Get Samples (Category: Business) Implication: The food and beverage industry can adopt face-analyzing technology to enhance sampling experiences and ensure targeted distribution. - [Facial Recognition Product Dispensers](https://www.trendhunter.com/trends/sanden-vending-machine): Sanden Vending Machine Provides Extreme Customization (Category: Business) Implication: Facial recognition vending machines have the potential to revolutionize product marketing in the retail industry. - [Personalized Search Engines](https://www.trendhunter.com/trends/google-social): Google Social 'Search Plus Your World' Adds a Custom Touch (Category: Tech) Implication: The search engine industry has an opportunity to develop more personalized and customizable search engines that integrate social networks and prioritize user's social circles. - [Adaptive Advertising](https://www.trendhunter.com/trends/syncapps): SyncApps Will Ensure TV Commercials Pitch to Your Interests and Personality (Category: Tech) Implication: SyncApps' targeted advertising capabilities for televisions presents opportunities for marketers and advertisers - [Gender Discriminating Ads](https://www.trendhunter.com/trends/facial-recognition-billboard): The Facial Recognition Billboard is a Highly Interactive Campaign (Category: Marketing) Implication: The marketing and advertising industry could benefit from utilizing facial recognition technology to create more engaging and personalized ad experiences for consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)