# Seeded Butter Butters based in various seeds become increasingly popular. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 22, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/seeded-butter ## Key Figures - Trend score: 0.9/10 - Evidence articles: 6 ## What is the Seeded Butter trend? **Seeded Butter:** With alternative nut butters now being the norm, brands are infusing various seeds into butters, or are creating butters based in seeds. With sunflower, chia, and watermelon seeds all being frequently used options, these products appeal to health-conscious consumers who are also motivated by novelty in their purchase decisions. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 27, 2016 to Mar 21, 2018 - Published: Mar 22, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Seeded Butter trend ### Seed Butters Brands are infusing various seeds into butters or creating butters based on seeds, providing health-conscious consumers motivated by novelty with more options. ### Peanut-Free Spread Packets Alternatives to traditional nut butter spreads are emerging in convenient and portable single-serving packets, catering to the growing market of health-conscious consumers with nut allergies. ### Savory Alternative Nut Spreads A growing number of brands are offering sweet and savory alternatives to traditional nut spreads, meeting the demand of consumers looking for a healthy yet flavorful alternative. ## What the Seeded Butter trend means for industry ### For Food and Beverage The food and beverage industry can tap into the growing market of health-conscious consumers seeking novel and healthy alternatives to traditional nut butter spreads. ### For Packaging The packaging industry has an opportunity to innovate and offer convenient single-serving options for alternative nut butter spreads. ### For Allergy-friendly Foods The industry for allergy-friendly foods is poised for growth, with a number of nut-free alternatives to traditional spreads hitting the market to cater to consumers with allergies. ## Workshop question How can your brand appeal to consumers' desire for novelty? ## Trend signals for Seeded Butter Trend score 0.9 out of 10, from popularity 9%, activity 10%, freshness 8%. - Popularity: 9% - Activity: 10% - Freshness: 8% ## Examples of the Seeded Butter trend 6 featured examples from Jul 27, 2016 to Mar 21, 2018. - [Savory Alternative Nut Spreads](https://www.trendhunter.com/trends/seed-butters): The Betsy’s Best Nut and Seed Butters are Wholesomely Packaged (Category: Lifestyle) Implication: The food and beverage industry can explore innovative ways to create unique and healthy nut spreads to cater to the expanding consumer demand for flavorful and nutritious alternat… - [Watermelon Seed Butter](https://www.trendhunter.com/trends/seed-butter): This Sakara Product is an Alternative to Common Nut and Seed Spreads (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce innovative plant-based spreads to the growing health-conscious consumer market. - [Seed-Packed Paleo Spreads](https://www.trendhunter.com/trends/paleo-chocolate): The Nuttzo Paleo Chocolate Power Fuel Contains No Palm Oil (Category: Lifestyle) Implication: The healthy food and snacks industry has an opportunity to develop and market more seed-packed spreads to cater to health-conscious consumers. - [Free-From Sunflower Butter](https://www.trendhunter.com/trends/sunflower-seed-butter): 88 Acres' 'Maple Roasted Sunflower Seed Butter' is Made Simply (Category: Lifestyle) Implication: Food manufacturers can capitalize on the growing need for nut-free products by creating innovative, flavorful and nutritious nut-free options. - [Sunflower Butter Cups](https://www.trendhunter.com/trends/sunflower-spread): SunButter Packages Its Sunflower Spread in Single-Serve Portions (Category: Lifestyle) Implication: The snack industry can incorporate single-serve packaging and allergy-friendly options to meet consumer demand for convenient and safe snack choices. - [Peanut-Free Spread Packets](https://www.trendhunter.com/trends/protein-snack-to-go): NuttZo's 'Power Fuel Single' is a Peanut-Free Protein Snack to Go (Category: Lifestyle) Implication: Potential for innovation in the nut butter industry by offering a wider range of peanut-free options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)