# Seed-Based Dairy Seed-based dairy products are a nutritious alternative to lactose. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 28, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/seedbased-dairy ## Key Figures - Trend score: 2.8/10 - Evidence articles: 4 ## What is the Seed-Based Dairy trend? **Seed-Based Dairy:** Dairy products ranging from milk to cheese are being created using seeds, offering yet another alternative to the lactose that an increasing number of people are choosing to cut from their lives. ## The consumer insight behind the Seed-Based Dairy trend Consumers have dietary restrictions for a variety of reasons--whether those are related to health, medical or moral catalysts. With the many alternatives for meat and dairy currently on the market in North America, consumers are looking to constantly experiment with what best suits their lifestyles and preferences. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 17 to Nov 29, 2018 - Published: Nov 28, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Seed-Based Dairy trend ### Seed-Based Dairy Seed-based dairy products are a nutritious, safe, and ethical alternative to traditional dairy products. ### Non-Dairy Milk Alternatives Nut- and seed-based milk alternatives provide a variety of nutritional benefits to consumers. ### Nutrient-Dense Non-Dairy Products Non-dairy products that incorporate nuts and seeds deliver a variety of vitamins, minerals, and other nutritional benefits. ## What the Seed-Based Dairy trend means for industry ### For Food and Beverage As consumers continue to seek nutritious and ethical food options, the food and beverage industry should embrace seed- and nut-based products as a growing market segment. ### For Health and Wellness Seed-based dairy products and other nut- and seed-based products satisfy the demand for healthy, sustainable, and humane food options, making them a natural fit for the health and wellness industry. ### For Sustainability Non-dairy products that are eco-friendly and sustainably sourced have the potential to disrupt multiple industries, including agriculture and food production. ## Workshop question Conceptualize how your brand could make its product/service more accessible to those who currently cannot use or consume it. ## Trend signals for Seed-Based Dairy Trend score 2.8 out of 10, from popularity 39%, activity 37%, freshness 8%. - Popularity: 39% - Activity: 37% - Freshness: 8% ## Examples of the Seed-Based Dairy trend 4 featured examples from Mar 17 to Nov 29, 2018. - [Nutritious Dairy-Free Nut Milks](https://www.trendhunter.com/trends/milk-20): Milk 2.0 is Vegan and Free of Any Lactose and Gluten (Category: Lifestyle) Implication: The dairy-free nut milk trend directly impacts and disrupts the plant-based milk industry. - [Seed-Based Pizza Cheeses](https://www.trendhunter.com/trends/pizza-cheese): NY Pizza Suprema Now Serves Pizza with Organic Sunflower Mozzarella (Category: Lifestyle) Implication: This trend is disrupting the pizza industry, providing opportunities for pizzerias and pizza chains to offer plant-based options and tap into the growing market of consumers seeki… - [Seed-Based Non-Dairy Drinks](https://www.trendhunter.com/trends/sesame-milk): Hope & Sesame Creates Original & Flavored Sesame Milk Beverages (Category: Lifestyle) Implication: The food and beverage industry can explore the production and distribution of plant-based non-dairy beverages to cater to the increasing demand for alternatives to dairy milk. - [Sustainable Seed Desserts](https://www.trendhunter.com/trends/seed-ice-cream): CUB's Pumpkin Seed Ice Cream Replaces a Dairy Base with Nuts & Seeds (Category: Eco) Implication: The food and beverage industry can innovate by incorporating more eco-friendly and sustainable ingredients, like nuts and seeds, into their products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)