# Seed Infusion Watermelon seeds are touted as the next "superfood" ingredient. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 21, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/seed-infusion ## Key Figures - Trend score: 3.4/10 - Evidence articles: 6 ## What is the Seed Infusion trend? **Seed Infusion:** Watermelons seeds' nutritious contents are increasingly being leveraged by brands in both food and cosmetic industries. The healthy and memorable nature of this ingredient has allowed brands to position it as an up and coming "superfood," revealing the power of such labeling in pulling health-conscious consumers in. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 27, 2016 to Mar 30, 2018 - Published: Mar 21, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Seed Infusion trend ### Rise of Superfood Labeling Brands leverage nutritious ingredients like watermelon seeds to position them as up-and-coming superfoods, appealing to health-conscious consumers. ### Inventive Uses of Watermelon Seeds Entrepreneurs are exploring the infusion of watermelon seeds in different products ranging from seed butter, protein bars, serums to natural body oils. ### Emergence of Whole Food Powders Companies like DOPE Naturally create organic, sprouted, and raw whole food powders to deliver ingestible beauty and wellness to consumers. ## What the Seed Infusion trend means for industry ### For Food and Beverage Entrepreneurs can explore the infusion of watermelon seeds in various snacks, butter, and beverages to create healthy and nutritious products. ### For Skincare and Beauty Beauty brands can explore the use of watermelon seeds in their beauty products like serums, natural body oils and other skincare items, touting them as natural and anti-aging. ### For Supplement With the rise of whole food powders, supplement brands can increase product offerings by leveraging the benefits of watermelon seeds as a source of amino acids. ## Workshop question How could your brand re-position one of its products/services in a way that strongly resonates with consumers' established purchase habits? ## Trend signals for Seed Infusion Trend score 3.4 out of 10, from popularity 55%, activity 41%, freshness 8%. - Popularity: 55% - Activity: 41% - Freshness: 8% ## Examples of the Seed Infusion trend 6 featured examples from Jul 27, 2016 to Mar 30, 2018. - [Watermelon Seed Oils](https://www.trendhunter.com/trends/natural-body-oil): True Botanicals' Natural Body Oil is a Luxurious Treatment for Dry Skin (Category: Lifestyle) Implication: The increasing popularity of watermelon as a superfood will allow innovation for food companies to develop new and unique food products. - [Solid Watermelon Serums](https://www.trendhunter.com/trends/solid-serum): Milk Makeup's Mess-Free Solid Serum Boasts Brightening Properties (Category: Fashion) Implication: The beauty and personal care industry can explore the potential of solid skincare products to provide innovative and convenient options for consumers. - [Watermelon Seed Bars](https://www.trendhunter.com/trends/seed-protein): Go Raw's Nutrition Bars are Packed with Watermelon Seed Protein (Category: Lifestyle) Implication: Incorporating watermelon seeds into snack bar recipes can bring about disruptive innovation in the snack bar industry. - [Watermelon Protein Powders](https://www.trendhunter.com/trends/watermelon-protein): DOPE Naturally's 'MELONAID' is Powered by Watermelon Seeds (Category: Lifestyle) Implication: Developing alternative health supplements that promote multi-functional benefits from whole food powders. - [Watermelon Seed Butter](https://www.trendhunter.com/trends/seed-butter): This Sakara Product is an Alternative to Common Nut and Seed Spreads (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce innovative plant-based spreads to the growing health-conscious consumer market. - [Sprouted Watermelon Seeds](https://www.trendhunter.com/trends/watermelon-seed): Go Raw's Sprouted Watermelon Seeds are a Rich Source of Protein and Zinc (Category: Lifestyle) Implication: As consumers prioritize health and wellness, the introduction of sprouted watermelon seeds and other seed-based products provide opportunities for growth in this market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)