# Branding Temptation Suggestive imagery uses risqué themes to cater to more intimate desires. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 9, 2014, updated Mar 14, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/seductive-allure ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Branding Temptation trend? **Branding Temptation:** Attempting to go beyond the surface level appeal of ordinary product designs, brands are targeting consumers through deeper desires and passions that they can identify with. The use of seductive imagery, such as womanly features and risqué clothing, utilizes elements of sex appeal to draw in male consumers who are drawn to provocative elements, reflecting a move towards more intimately exposed forms of imagery. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 18, 2012 to Sep 16, 2014 - Published: Mar 9, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Branding Temptation trend ### Sensual Branding Brands are targeting consumers through deeper desires and passions by using seductive imagery and elements of sex appeal. ### Suggestive Packaging Product packaging is becoming more provocative and seductive by utilizing lingerie graphics and suggestive branding strategies. ### Heat-Triggered Paint Technology Heat-sensitive paint technology is being used creatively to tie art and product together, leading to innovative and interactive designs. ## What the Branding Temptation trend means for industry ### For Food and Beverage Industries such as food and beverage are utilizing sensual and suggestive branding to target consumers with an appreciation for provocative design. ### For Fashion The use of lingerie graphics and seductive imagery in product packaging is appealing to consumers with an interest in fashion and burlesque styles. ### For Art and Design Innovative uses of heat-sensitive paint technology in product design lead to more interactive and unique art and design opportunities. ## Trend signals for Branding Temptation Trend score 3.3 out of 10, from popularity 52%, activity 40%, freshness 8%. - Popularity: 52% - Activity: 40% - Freshness: 8% ## Examples of the Branding Temptation trend 5 featured examples from Jan 18, 2012 to Sep 16, 2014. - [Suggestive Soda Branding](https://www.trendhunter.com/trends/pantyhose-soda): The Pantyhose Soda Can Design is an Example of Suggestive Marketing (Category: Lifestyle) Implication: Opportunities to disrupt the beverage industry by reimagining product packaging and marketing approaches. - [Heat-Triggered Paint Illustrations](https://www.trendhunter.com/trends/red-bull-helmet): This Racing Red Bull Helmet Features a New Heat-Triggered Paint (Category: Tech) Implication: Innovative opportunities in the automotive industry to integrate heat-triggered paint technology for customizable vehicle designs. - [Sweetly Seductive Packaging](https://www.trendhunter.com/trends/glint): Glint is Swathed in Delicious Sensuality (Category: Lifestyle) Implication: The food and beverage industry can leverage packaging design to evoke emotions and entice consumers, leading to increased sales and brand recognition. - [Retro Pin-Up Packaging](https://www.trendhunter.com/trends/brandon-van-liere): This Miss Mary's Beverage Branding Embraces Vintage Imagery (Category: Art & Design) Implication: The alcoholic beverage industry can take advantage of retro pin-up branding to create unique packaging designs that appeal to consumers. - [Belly-Branded Ointments](https://www.trendhunter.com/trends/bio-oil-packaging): Bio Oil Packaging Flaunts Flawless Skin to Express its Epidermal Specialty (Category: Lifestyle) Implication: Industry leaders can use body part branding and minimalistic design to create effective packaging and differentiate their products from competitors. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)