# Secured Privacy Smart home systems are adapted to enhance owners' online privacy. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 15, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/secured-privacy ## Key Figures - Trend score: 3.3/10 - Evidence articles: 4 ## What is the Secured Privacy trend? **Secured Privacy:** The growing presence of smart home systems in North America, whether they're designed to keep spaces secure or to assist in household functions, has come at the same time as online privacy becomes a growing concern among consumers. Brands in the smart system space are adapting to these concerns by taking measures to ensure the privacy of these systems and their functions. ## The consumer insight behind the Secured Privacy trend As people's lives become increasingly integrated with the online world, privacy concerns are growing. Between being susceptible to online theft, having their private information leaked, or having their information sold to companies and institutions, people are becoming more aware of how their online presence can impact their finances, personal identity and security. While not ready or able to actually get rid of these devices and the concerns that come with them, consumers are increasingly seeking out protection from online security breaches and the use of their personal information. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 2, 2020 to May 31, 2022 - Published: Jul 15, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Secured Privacy trend ### Privacy-Focused Smart Home Systems Smart home system brands are adapting to growing privacy concerns by taking measures to ensure the privacy of these systems and their functions. ### AI-Based Smart Home Security Solutions AI-based smart home security solutions are being created to address growing security concerns among consumers. ### Smart Speaker Privacy Enhancements Products and aftermarket devices are being introduced to enhance smart speaker privacy while still allowing for ease of use. ## What the Secured Privacy trend means for industry ### For Smart Home Systems The growth of privacy concerns among consumers has created a disruptive innovation opportunity for smart home system brands to create privacy-focused products. ### For AI-Based Home Security Solutions The integration of artificial intelligence in home security solutions presents a disruptive innovation opportunity for security companies to create more effective and efficient solutions. ### For Smart Speaker Accessories The need for enhanced privacy in smart speaker devices has given rise to an opportunity for aftermarket device companies to create products that address these concerns. ## Workshop question How is your brand ensuring protection for its customers? ## Trend signals for Secured Privacy Trend score 3.3 out of 10, from popularity 47%, activity 39%, freshness 12%. - Popularity: 47% - Activity: 39% - Freshness: 12% ## Examples of the Secured Privacy trend 4 featured examples from Oct 2, 2020 to May 31, 2022. - [AI Home Security Systems](https://www.trendhunter.com/trends/yi-dome-camera-u): The YI Dome Camera U Supports Busy, Budget-Conscious Individuals (Category: Tech) Implication: The YI Dome Camera U exemplifies disruptive innovation opportunities within the home security industry, urging companies to develop more advanced and user-friendly products. - [Smart Assistant Home Intercoms](https://www.trendhunter.com/trends/intercom-feature): Apple Integrated an Intercom Feature into Its Devices (Category: Tech) Implication: Smart home device manufacturers can develop intercom capabilities to enhance the functionality and appeal of their products. - [Anti-Listening Smart Speaker Devices](https://www.trendhunter.com/trends/priveta-home): PriVeta Home Enhances Privacy with Smart Speakers (Category: Tech) Implication: Disruptive Innovation Opportunity: Creating privacy-enhancing aftermarket devices for smart speakers. - [AI Facial Recognition Doorbells](https://www.trendhunter.com/trends/kami-doorbell-camera): The Kami Doorbell Camera Enhances Smart Home Ecosystems (Category: Tech) Implication: The security industry can benefit from integrating AI and facial recognition technology to optimize home and personal security solutions. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)