# Secured Drop-Off New systems of secured delivery give consumers peace of mind. By [Chayeanne Garvida](https://www.trendhunter.com/chayg24), Research Advisor | Published Apr 30, 2019 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/secured-dropoff ## Key Figures - Trend score: 4.1/10 - Evidence articles: 5 ## What is the Secured Drop-Off trend? **Secured Drop-Off:** There are many security implications and challenges that accompany at-home delivery services and so brands are developing systems that help consumers overcome the fear of packages getting lost in transit. This puts consumers at ease for unattended deliveries while also granting homeowners more control over their package delivery process. ## The consumer insight behind the Secured Drop-Off trend With many factors leading more and more consumers to become increasingly reliant on e-commerce, with it has come a new set of risks and anxieties not typically encountered with brick-and-mortar shopping. With this, there's a growing demand and willingness to pay extra for more security and control around this typically hands-off process. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 15, 2018 to Jan 10, 2020 - Published: Apr 30, 2019 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Secured Drop-Off trend ### Secured Delivery Services Brands are developing systems that help consumers overcome the fear of packages getting lost in transit and increasing demands for more security and control around this typically hands-off process. ### Connected Delivery Systems Delivery management platforms, connected parcel protection lockers, in-garage delivery services, and drone package delivery services, to name a few, are all part of the trend toward greater automation and real-time tracking in the delivery industry. ### Connected Home Security Systems The Yale Smart line of products and other similar smart safes and locks offer greater security and peace of mind for consumers seeking to safeguard their valuables, deliveries, and children, making this technology a new normal rather than an optional luxury. ## What the Secured Drop-Off trend means for industry ### For Delivery and Logistics Optimization and automation of delivery systems via tracking, artificial intelligence, and connected devices offers new efficiency and cost-saving opportunities for businesses and manufacturers. ### For Smart Home Connected home security systems, such as Yale Smart products, are part of a growing demand for integrated smart home solutions that can manage and monitor various features of the home from remote locations via smartphones and voice assistants. ### For Drone Industry UPS and other companies seeking to establish drone delivery services create opportunities for innovation in air space management, drone technology, and regulations for unmanned aerial vehicles. ## Workshop question What can your brand do to combat security issues consumers face? ## Trend signals for Secured Drop-Off Trend score 4.1 out of 10, from popularity 63%, activity 52%, freshness 9%. - Popularity: 63% - Activity: 52% - Freshness: 9% ## Examples of the Secured Drop-Off trend 5 featured examples from Sep 15, 2018 to Jan 10, 2020. - [Drone Package Delivery Services](https://www.trendhunter.com/trends/prescription-delivery1): UPS and CVS are Launching a Drone Prescription Delivery Service (Category: Business) Implication: Disruptive innovation opportunity: Leverage drone technology to revolutionize the logistics and delivery industry by enabling faster and more convenient package transport. - [Connected Home Security Safes](https://www.trendhunter.com/trends/yale-smart-products): These New Yale Smart Products were Shown Off at CES 2020 (Category: Tech) Implication: The Yale Smart products contribute to the home security industry, with potential for disruptive innovation in the field. - [Connected Parcel Protection Lockers](https://www.trendhunter.com/trends/package-delivery-system): The 'Unbox' Package Delivery System Deters Package Theft (Category: Tech) Implication: Connected parcel protection lockers provide a solution to the issue of package theft, improving customer confidence in online shopping and increasing sales for eCommerce businesse… - [Optimized Delivery Management Platforms](https://www.trendhunter.com/trends/delivery-management-platform): 'Tookan' Keeps a Close Eye on Your Mobile Workforce (Category: Tech) Implication: The logistics industry can leverage delivery management platforms to optimize their operations and improve overall efficiency. - [In-Garage Delivery Services](https://www.trendhunter.com/trends/in-garage-delivery): Chamberlain Group & Amazon are Offering Free In-Garage Deliveries (Category: Art & Design) Implication: Disruptive innovation opportunity: Collaborate with delivery service providers to offer in-garage delivery options as a premium service for online shoppers. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)