# Secure Rideshare Rideshare services adopt enhanced security features for the comfort of passengers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 22, 2019 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/secure-rideshare ## Key Figures - Trend score: 2.7/10 - Evidence articles: 4 ## What is the Secure Rideshare trend? **Secure Rideshare:** The popularity of rideshare services has resulted in a need for companies in this industry to ensure the security of passengers and drivers–which they're doing with features like trip-recording tech and female-only services. ## The consumer insight behind the Secure Rideshare trend Brands and institutions in North America have faced intensifying scrutiny for how they conduct their business as consumers become increasingly passionate about social issues like female empowerment and safety. With the ability to give voice to their concerns on social media, consumers have more power than ever before in dictating the direction brands are able to go in–and brands are now introducing both preventative and reactive measures to ensure that their customers' needs are met. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 15, 2018 to Nov 21, 2019 - Published: Nov 22, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Secure Rideshare trend ### Enhanced Security Features in Rideshare Services Rideshare services are adopting enhanced security features, including trip-recording tech and female-only services, to ensure the safety of passengers and drivers. ### Consumer Demand for Female Empowerment and Safety North American brands and institutions are facing increasing scrutiny from consumers who are passionate about social issues like female empowerment and safety, and are demanding more preventative and reactive measures in response. ### Rideshare-Specific Insurance Plans Insurance companies like INSHUR are offering rideshare-specific insurance policies that are affordable, fully digital, and easy to personalize to provide protection and peace of mind for both drivers and passengers. ## What the Secure Rideshare trend means for industry ### For Transportation The rideshare industry is at the forefront of enhancing safety and security features for passengers and drivers alike, which presents opportunities for innovation in transportation services and technologies. ### For Insurance Insurance companies are recognizing the need for tailored insurance policies to meet the unique demands of rideshare drivers, creating opportunities to disrupt the insurance industry and offer flexible, affordable coverage options. ### For Technology As rideshare companies continue to utilize technology to enhance safety and convenience features, there are opportunities for innovation in areas such as GPS, trip recording, and in-app safety features. ## Workshop question How could your brand better prioritize accountability and/or customer safety? ## Trend signals for Secure Rideshare Trend score 2.7 out of 10, from popularity 45%, activity 28%, freshness 9%. - Popularity: 45% - Activity: 28% - Freshness: 9% ## Examples of the Secure Rideshare trend 4 featured examples from Mar 15, 2018 to Nov 21, 2019. - [Female-Only Ride-Share Services](https://www.trendhunter.com/trends/driveher): DriveHer is Offering Toronto Women a Safe Ride Home (Category: Business) Implication: Established ride-share companies and startups can benefit from creating gender-specific ride options for women. - [Rideshare Trip Audio-Recordings](https://www.trendhunter.com/trends/audiorecording-trips): Uber Will Begin Audio-Recording Trips to Protect Its Passengers (Category: Social Good) Implication: The introduction of audio-recording trips as a safety feature in the rideshare industry opens up opportunities for further disruptive innovations in passenger safety. - [Rideshare-Specific Insurance Plans](https://www.trendhunter.com/trends/uber-car-insurance): INSHUR's UBER Car Insurance Policy is Fully Digital (Category: Tech) Implication: INSHUR's all digital and personalized platform disrupts the traditional insurance industry. - [Ride-Hailing Safety Check-Ins](https://www.trendhunter.com/trends/detect-crashes): Uber's New RideCheck Feature is Able to Detect Crashes and More (Category: Business) Implication: Companies in the transportation industry can benefit by implementing RideCheck features to prioritize the safety of their passengers. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)