# Secretive Dining Hidden dining locations create an aura of mystery and exclusivity. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 8, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/secretive-dining ## Key Figures - Trend score: 6.0/10 - Evidence articles: 5 ## What is the Secretive Dining trend? **Secretive Dining:** Secretive dining experiences, whether pop-up or permanent, are allowing consumers to feel "in-the-know" as they frequent such locations. The exclusive nature of such locations, or simply the perception of such, caters to consumers focused on niche and seemingly personalized experiences in their purchase decisions. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 12, 2016 to May 7, 2018 - Published: May 8, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Secretive Dining trend ### Multi-Dimensional Dining Experiences Creating immersive environments for restaurant patrons can heighten the culinary experience. ### Secret Dining Events Offering exclusive, one-of-a-kind dining experiences catered to small groups of diners can create an aura of mystery and exclusivity. ### Hidden and Florist Shop Restaurants Hiding restaurants behind other businesses such as flower shops can create a sense of anticipation and heighten the dining experience. ## What the Secretive Dining trend means for industry ### For Hospitality Hotels and restaurants can implement immersive experiences and exclusive dining events to differentiate and enhance their offerings. ### For Design Designers can collaborate with restaurant owners to create unique and memorable spaces that heighten the overall dining experience. ### For Marketing Marketers can leverage the exclusivity and mystery of these dining experiences to attract more customers and generate buzz around their brand. ## Workshop question How could your brand create an aura of exclusivity in one of its products, services or campaigns? ## Trend signals for Secretive Dining Trend score 6.0 out of 10, from popularity 86%, activity 86%, freshness 8%. - Popularity: 86% - Activity: 86% - Freshness: 8% ## Examples of the Secretive Dining trend 5 featured examples from Jan 12, 2016 to May 7, 2018. - [Hidden Vaulted Restaurants](https://www.trendhunter.com/trends/pauseteria-restaurant): The Pauseteria Restaurant Has a Minimalist Interior and a High-End Menu (Category: Art & Design) Implication: Incorporating unique design elements and elevated menu offerings to stand out in a competitive market. - [Florist Shop Restaurants](https://www.trendhunter.com/trends/nous-restaurant): China's 'Nous' Restaurant is Hidden Behind One-Way Glass in a Flower Shop (Category: Art & Design) Implication: The hospitality industry could explore novel ways of creating unique dining experiences that incorporate anticipation and interactivity. - [Secret Dining Events](https://www.trendhunter.com/trends/secret-dining): Patrón Secret Dining Created a Special Cocktail-Paired Menu in London (Category: Lifestyle) Implication: The hospitality industry can capitalize on the trend of secret dining events by offering unique and exclusive dining experiences to attract customers. - [Multi-Dimensional Dining Experiences](https://www.trendhunter.com/trends/chambers-of-flavour): The 'Chambers of Flavour' Events are Packed with Suprises (Category: Marketing) Implication: The hospitality industry can capitalize on the trend of immersive dining experiences by creating unique and memorable dining events at hotels and resorts. - [Traditional Spanish Style Restaurants](https://www.trendhunter.com/trends/the-barsa-taberna): The Barsa Taberna in Toronto is a Hidden Spanish Restaurant (Category: Lifestyle) Implication: Opportunity for traditional Spanish restaurants to revamp their offerings and appeal to a wider audience by incorporating modern twists and experiential elements. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)