# Second Childhood The consumer desire to recreate simpler times is satisfied. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Apr 24, 2013, updated May 2, 2013 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/second-childhood ## Key Figures - Trend score: 5.5/10 - Evidence articles: 5 ## What is the Second Childhood trend? **Second Childhood:** Adulthood is filled with responsibilities and mundane tasks, causing consumers to crave the simplicity of childhood. Methods of doing so are increasing in numbers, as adults now have access to age-appropriate versions of toys they loved or methods of sharing and recreating their favorite childhood memories. Companies that provide the means to relive simpler times will resonate well with the nostalgic consumer. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 22 to Apr 13, 2013 - Published: Apr 24, 2013 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Second Childhood trend ### Nostalgia The consumer desire to relive simpler times and recreate childhood memories is increasing. ### DIY Hacks Consumers are transforming outdated technologies and repurposing them for modern use. ### Humor Creating comedic content based on recreating childhood memories is becoming more popular. ## What the Second Childhood trend means for industry ### For Gaming Redesigning and transforming old gaming consoles for modern use and repurposing old technologies for gaming other devices. ### For App Development Developing apps for adults that are recreations of childhood toys or games, catering to the nostalgia trend. ### For Photography Creating new content based on recreating and reinventing childhood memories for comedic or artistic purposes. ## Trend signals for Second Childhood Trend score 5.5 out of 10, from popularity 80%, activity 76%, freshness 8%. - Popularity: 80% - Activity: 76% - Freshness: 8% ## Examples of the Second Childhood trend 5 featured examples from Feb 22 to Apr 13, 2013. - [Childhood Recreation Photos](https://www.trendhunter.com/trends/recreation-photos): Irina Werning Pays Homage to the Pictures of the Past (Category: Pop Culture) Implication: There is an opportunity for photographers to recreate nostalgic photos in a more modern way with new technology. - [Hilarious Reenacted Baby Pics](https://www.trendhunter.com/trends/reenacted-baby-pics): My Precious Roommate Blog Gets a Grown Man to Recreate Baby Pics (Category: Pop Culture) Implication: The photography industry can benefit from the trend of reenacting baby pictures by offering specialized services or packages that cater to clients who want to recreate their favor… - [Revamped Old School Consoles](https://www.trendhunter.com/trends/old-video-game-consoles): The NES Console Gets Redesigned with a Built-in Screen (Category: Tech) Implication: Gaming companies could explore the nostalgia gaming trend by creating revamped versions of classic consoles and satisfying the desires of dedicated and loyal fans. - [Toy-Resurrecting Apps](https://www.trendhunter.com/trends/tamagotchi-iphone-app): The Tamagotchi iPhone App Lets You Relive Your Childhood (Category: Tech) Implication: Mobile app developers can capitalize on the trend of nostalgic virtual pet apps by developing similar mobile apps for Android and iOS devices. - [DIY Gaming Smartphone Mods](https://www.trendhunter.com/trends/gaming-smartphone): Turn a Game Boy into an Android Controller with These DIY Instructions (Category: Tech) Implication: Disruptive innovation opportunity: Revolutionize the gaming accessories industry by developing wireless and customizable smartphone game controllers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)