# Seawater Infusion Beverages infused with seawater are on the rise. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 23, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/seawater-infusion ## Key Figures - Trend score: 1.8/10 - Evidence articles: 4 ## What is the Seawater Infusion trend? **Seawater Infusion:** The benefits of drinking seawater typically do not outweigh the dangers, however with the right filtration processes beverage brands are able to position this ingredient as key to the flavor and nutritional value of their products. ## The consumer insight behind the Seawater Infusion trend The food and beverage category is often oversaturated and consumers find themselves craving new products and experiences. By merging two typically unrelated ideas brands are able to appeal to consumers' sense of curiosity surrounding new ingredients and satisfy the preference for novelty ushered in by oddity-focused foodie culture. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 10, 2017 to Jan 23, 2019 - Published: Jan 23, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Seawater Infusion trend ### Seawater infusion Brands are infusing seawater into food and beverage products to create unique flavors and nutritional benefits ### Zero additives Brands are promoting minimal intervention and zero additives in food and beverage products to appeal to consumers who prioritize clean and natural ingredients ### Character branding Brands are using character branding in packaging and marketing to create emotional connections with consumers and differentiate from competitors ## What the Seawater Infusion trend means for industry ### For Food and Beverage Food and beverage brands can explore using seawater infusion and promoting zero additives to create unique products with clean and natural ingredients ### For Wine Wine brands can incorporate seawater into wine-making and promote minimal intervention to attract consumers who prioritize clean and natural products ### For Fitness and Wellness Fitness and wellness brands can offer seawater-infused recovery drinks to provide consumers with nutritional benefits and to aid in recovery after exercise or alcohol consumption ## Workshop question How could your brand appeal to consumers with unlikely additions to its product/service? ## Trend signals for Seawater Infusion Trend score 1.8 out of 10, from popularity 17%, activity 29%, freshness 8%. - Popularity: 17% - Activity: 29% - Freshness: 8% ## Examples of the Seawater Infusion trend 4 featured examples from Jun 10, 2017 to Jan 23, 2019. - [Smiling Mineralized Soda Branding](https://www.trendhunter.com/trends/jeju-cider): The Jeju Cider Has a Cheery Aesthetic to Draw in Consumers (Category: Lifestyle) Implication: Soda brands can incorporate unique branding and healthier ingredients to distinguish themselves in the competitive beverage market. - [Zero Additive Roses](https://www.trendhunter.com/trends/usual-rose): Santa Barbara Usual Rose is a Simple Yet Flavorful Wine Option for the Summer (Category: Lifestyle) Implication: Winemakers can take advantage of the clean label wine trend and disruptive innovation opportunities to create additive-free wines that cater to health-conscious consumers. - [Seawater-Infused Drinks](https://www.trendhunter.com/trends/refix-recovery-drink): The Refix Recovery Drink is a Balanced Mix of Seawater and Spring Water (Category: Lifestyle) Implication: The beverage industry can explore the production of seawater-infused drinks for various health benefits. - [Seawater-Based Gazpacho](https://www.trendhunter.com/trends/vegetable-gazpacho): Seawater's Mediterranean Vegetable Gazpacho is Rich in Minerals (Category: Lifestyle) Implication: The food and beverage industry has an opportunity to create new products that use seawater and Mediterranean-sourced fruits and vegetables to offer differentiated and health-focus… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)