# Seasoned Versatility Consumers embrace everything bagel as a dedicated flavor. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 5, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/seasoned-versatility ## Key Figures - Trend score: 2.3/10 - Evidence articles: 6 ## What is the Seasoned Versatility trend? **Seasoned Versatility:** A classic spice blend favored for its versatility, the familiar complexity of the flavor profile of the seasoning on an everything bagel has emerged as a dedicated flavor in and of itself. This progression highlights the pursuit of adventure through food as an expression of self and the interest in easily accessible means to enhancing traditional dishes. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 31, 2015 to May 5, 2016 - Published: May 5, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Seasoned Versatility trend ### Diversified condiments as a result of the popularity of Everything Bagel seasoning The popularity of the Everything Bagel seasoning has led to the creation of condiment blends such as the Empire Mayonnaise Co. Everything Bagel spread and Deli Dirt everything bagel mustard. ### Food hybrids that deliver new and complex flavors The Everything Doughnut, a cross between a glazed doughnut and an Everything Bagel, demonstrates the demand for hybrid food products that deliver new and complex flavors. ### Consumer interest in experimenting with premium exotic seasonings at home The gourmet olive oil set from NYC-based Sohha featuring a Za'atar & Sumac infusion and an Everything Bagel topping blend is an example of consumer interest in experimenting with premium exotic seasonings at home. ## What the Seasoned Versatility trend means for industry ### For Food and Beverage The increasing popularity of Everything Bagel seasoning is impacting the food and beverage industry by inspiring new product lines such as gourmet olive oil sets, cheddar cheese and mayonnaise. ### For Hospitality The Everything Doughnut is an example of how hybrid food products can be used in the hospitality industry to deliver new and complex flavors to customers. ### For Consumer Products The popularity of Everything Bagel seasoning has led to the creation of diversified condiments such as artisanal blends like Deli Dirt everything bagel mustard to go hand in hand with consumer products. ## Workshop question What's a beloved but niche flavor your brand could put the spotlight on? ## Trend signals for Seasoned Versatility Trend score 2.3 out of 10, from popularity 29%, activity 32%, freshness 8%. - Popularity: 29% - Activity: 32% - Freshness: 8% ## Examples of the Seasoned Versatility trend 6 featured examples from Jan 31, 2015 to May 5, 2016. - [Everything Bagel Cheddar Cheese](https://www.trendhunter.com/trends/everything-bagel-cheddar-cheese): This Hand-Rubbed Seasoned Cheese is Naturally Lactose-Free (Category: Lifestyle) Implication: The hand-rubbed everything bagel cheddar cheese presents an opportunity for dairy companies to innovate by incorporating popular flavors into their products. - [Everything Bagel Mustards](https://www.trendhunter.com/trends/everything-bagel-mustard): Deli Dirt is an Everything Bagel Mustard Blend by Green Mountain (Category: Lifestyle) Implication: The gourmet food and condiment industry can capitalize on the demand for unique and high-quality products, such as Green Mountain Mustard's Deli Dirt everything bagel mustard blen… - [Gourmet Bagel Mayos](https://www.trendhunter.com/trends/gourmet-bagel): The Empire Mayonaise Co. Turns the Everything Bagel into a Condiment Spread (Category: Lifestyle) Implication: Food manufacturers can capitalize on the trend towards gourmet condiment spreads with innovative product offerings that appeal to consumers looking for unique and flavorful additi… - [Everything Bagel Eclairs](https://www.trendhunter.com/trends/everything-bagel-eclair): Paris-Bresse Breakfast Sandwich Has an Egg Pastry Bun Stuffed with Salmon (Category: Lifestyle) Implication: Restaurants can take advantage of the trend towards gourmet comfort foods to offer unique and memorable menu items that stand out from the competition. - [Bagel-Inspired Doughnuts](https://www.trendhunter.com/trends/everything-doughnut): The Everything Doughnut Features Traditional Bagel Toppings (Category: Lifestyle) Implication: The hybrid food trend, highlighted by The Everything Doughnut, offers opportunities for innovation and new product development in the food and beverage industry. - [Gourmet Seasoned Olive Oils](https://www.trendhunter.com/trends/gourmet-olive-oil): This Gourmet Olive Oil Set Includes a Za'atar & Sumac Variety (Category: Lifestyle) Implication: Opportunities to innovate and create new premium products infused with exotic seasonings and unique flavor profiles. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)