# Seasoned Libation The switch to savory continues with concerns around sugar. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 2, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/seasoned-libation ## Key Figures - Trend score: 1.7/10 - Evidence articles: 6 ## What is the Seasoned Libation trend? **Seasoned Libation:** As consumers become more conscious of their sugar intake, they turn to herb-infused beverages that add a savory twist to traditionally sweet refreshments. The addition of herbs, such as basil, both adds complexity to a beverage, as well as suggests lower sugar content to better complement the herb taste. Sugar has become so much of an "enemy" to health, it's altered the palettes of the modern consumer, suggesting that the health movement has propelled consumers to become more experimental and diverse in their consumption. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 20, 2015 to Mar 2, 2016 - Published: Mar 2, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Seasoned Libation trend ### Herbal Infused Beverages The use of herbs in cocktails and beverages add complexity, unique flavor profiles, and suggests lower sugar content. ### Seasonal Fruits in Cocktails The use of seasonal fruits adds unique flavor profiles that are appealing to consumers. ### Food and Beverage Hybrids The rise of food and beverage hybrids is resulting in new and unique flavor pairings in beverages that are appealing to consumers. ## What the Seasoned Libation trend means for industry ### For Beverage Industry The Beverage Industry should explore unique herb-flavored cocktail blends and infusions to provide additional flavor add to traditional drinks, providing unique alternatives with lower sugar content. ### For Restaurant Industry The Restaurant Industry can create cocktails and non-alcoholic beverages using seasonal fruits to create unique and refreshing drink options. ### For Food Industry The Food Industry can leverage the rise of food and beverage hybrids, creating new flavors. The use of fresh herbs provides opportunities to experiment with savory and sweet flavor profiles. ## Workshop question How has an "enemy" to your industry forced you to pivot? ## Trend signals for Seasoned Libation Trend score 1.7 out of 10, from popularity 22%, activity 20%, freshness 8%. - Popularity: 22% - Activity: 20% - Freshness: 8% ## Examples of the Seasoned Libation trend 6 featured examples from Jul 20, 2015 to Mar 2, 2016. - [Basil Iced Coffee Beverages](https://www.trendhunter.com/trends/iced-coffee-flavor): This Unique Iced Coffee Flavor is Enhanced with a Fresh Herb (Category: Lifestyle) Implication: Food and beverage industries must embrace unique flavor pairings and cross-category crossovers as a way to stand out in a crowded marketplace. - [Leafy Kumquat Cocktails](https://www.trendhunter.com/trends/kumquat-cocktail): This Refreshing Drink is a Spin on the Classic Whiskey Sour (Category: Lifestyle) Implication: Restaurants and bars can explore incorporating citrus cocktails and herbal mixology into their menus to attract customers seeking unique and refreshing drink options. - [Basil Strawberry Daiquiris](https://www.trendhunter.com/trends/strawberry-daiquiris): This Summery Cocktail is a Flavorful Option for a Homemade Happy Hour (Category: Lifestyle) Implication: Incorporating seasonal ingredients and experimenting with new flavor combinations in cocktails can help alcoholic beverage companies stand out in a crowded market, driving sales a… - [Peach Tomato Basil Cocktails](https://www.trendhunter.com/trends/perfect-gin-and-tonic): This is the Perfect Gin and Tonic to Beat the Summer Heat With (Category: Lifestyle) Implication: Innovating the cocktail industry with unique recipes and flavors. - [Basil-Infused Bellinis](https://www.trendhunter.com/trends/bellini-cocktail): These Peach Bellini Cocktails are Infused With Springs of Fresh Basil (Category: Lifestyle) Implication: The beverage industry can explore the trend of using fresh herbs and real fruit to create unique and flavorful drink options. - [Herbal Antioxidant Martinis](https://www.trendhunter.com/trends/pomegranate-beverage): This Pomegranate Beverage is Accented with Earthy Springs of Rosemary (Category: Lifestyle) Implication: As the demand for craft cocktails grows, bars and restaurants can capitalize on incorporating herbal infusions and seasonally-relevant ingredients to create innovative drinks. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)