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# Seasoned Cheese
Food brands are offering pre-mixed goat cheese flavors for dips and spreads.

By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Jan 30, 2023 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/seasoned-cheese1

## Key Figures

- Trend score: 2.2/10
- Evidence articles: 5

## What is the Seasoned Cheese trend?

**Seasoned Cheese:** Brands in the dairy industry are offering pre-mixed, flavored goat cheese blends engineered for spreading and dipping. These products diversify the market, offering healthier, more rich alternatives to traditional processed spreads. This expands the use of goat cheese in numerous recipes.

## The consumer insight behind the Seasoned Cheese trend

Toast, bagels, and muffins are one of the most popular breakfast options in North America. This is caused by busy lifestyles and the quick convenience of these foods. However, as health and wellness continues to grow in popularity in the west, these consumers seek spreads, dips, and snacks, that are healthier for them, without compromising on flavor. It is important that the products are equally convenient, requiring no additional prep work over their established routines.

## At a Glance

- Evidence: 5 featured examples
- Articles from: May 12, 2022 to Jan 30, 2023
- Published: Jan 30, 2023
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Seasoned Cheese trend

### Flavored, Spicy, and Aromatic Goat Cheeses

Dairy companies are developing cheese products blended with herbs and spices and infused on all natural oils to create authentic and diverse flavors of goat's milk

### Unconventional Cheese Products

Companies are expanding the traditional use of cheese beyond melting and spreading; they are highly engineered for dips, filling, fondue, dessert boards or even midday snacks

### All-Natural, Locally Sourced, and Healthy Alternatives

Increasing health consciousness led to prioritizing all-natural ingredients that are locally sourced, healthier in nutritional profile, and devoid of additives, preservatives, or chemicals

## What the Seasoned Cheese trend means for industry

### For Food & Beverage Industry

These trends add value creation and innovation opportunities for F&Bs to expand their cheese products portfolio and appeal to new market segments with diverse health-conscious options and novel flavors

### For Hospitality Industry

Cheese manufacturers can work with hotels and restaurants to provide unique cheese dishes to guests that complement their menu and cater to dieters and people with different nutritional preferences

### For Retail and e-commerce Industry

Retailers can showcase an assortment of goat cheeses online and in-store, helping customers discover new products, and offer tailored recommendations based on their preferences and dietary requirements

## Workshop question

How could your brand better accommodate customers' ever-decreasing free time?

## Trend signals for Seasoned Cheese

Trend score 2.2 out of 10, from popularity 29%, activity 23%, freshness 14%.

- Popularity: 29%
- Activity: 23%
- Freshness: 14%

## Examples of the Seasoned Cheese trend

5 featured examples from May 12, 2022 to Jan 30, 2023.

- [Dessert-Inspired Goat Cheeses](https://www.trendhunter.com/trends/vermont-creamery-strawberry-spritz): Vermont Creamery Strawberry Spritz Has a Mousse-Like Texture (Category: Marketing)
  Implication: The cheese industry can continue to innovate and attract a wider audience by creating dessert-inspired cheeses and expanding into alternative serving options such as cheese boards…
- [Truffle Goat Cheeses](https://www.trendhunter.com/trends/truffle-goat-cheese): LaClare Creamy Showcased Its Newest Addition at the Summer Fancy Food Show (Category: Lifestyle)
  Implication: The artisanal cheese industry is ripe for disruption with the creation of new, unique flavor profiles and high-end products.
- [Mushroom-Infused Cheeses](https://www.trendhunter.com/trends/snfrisk-wild-mushroom): Snøfrisk Wild Mushroom Spreadable Cheese is Savory (Category: Marketing)
  Implication: Manufacturers can explore using mushrooms and other ethnic ingredients to create new products.
- [Aromatic Oil-Packed Goat Cheeses](https://www.trendhunter.com/trends/marinated-goat-cheeses): Chevoo Marinated Goat Cheeses Come in Five Varieties (Category: Marketing)
  Implication: The marinated goat cheese market provides an opportunity for businesses to specialize within the cheese industry.
- [Spreadable Flavored Goat Cheeses](https://www.trendhunter.com/trends/cervelle-de-canut): The Cervelle De Canut Cheese is Infused with Peppers and Shallots (Category: Business)
  Implication: Cheese manufacturers can explore new flavor infusions that make their products stand out in the marketplace

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All articles: [Business](https://www.trendhunter.com/business)
