# Seasonal Skin Winter-specific skincare routines are curated for consumers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 13, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/seasonal-skin ## Key Figures - Trend score: 3.0/10 - Evidence articles: 4 ## What is the Seasonal Skin trend? **Seasonal Skin:** Changing skincare routine based on weather is a popular habit among consumers, and brands are now curating winter-specific items to cater to these consumers. These products target some of the common skin issues that occur in the colder season–including increased sensitivity and dryness. ## The consumer insight behind the Seasonal Skin trend The growth of the self-care industry has come in large part due to the customization it's been able to offer consumers, who are increasingly prioritizing that brands cater to their specific needs rather than offering "one size fits all" approaches. With customization comes the loyalty of consumers who, once they've grown attached to a product, feel obligated to keep purchasing for concern of their specific needs not being met elsewhere. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 23, 2018 to Nov 1, 2019 - Published: Nov 13, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Seasonal Skin trend ### Customized Skincare Changing skincare routine based on weather is a popular habit among consumers, and brands are now curating winter-specific items to cater to these consumers. ### Self-Care Industry The growth of the self-care industry has come in large part due to the customization it's been able to offer consumers, who are increasingly prioritizing that brands cater to their specific needs rather than offering 'one size fits all' approaches. ### Anti-Pollution Skincare Many health-conscious consumers are turning to anti-pollution skincare products at the same time they are seeking out gentle, natural body care products with functional benefits. ## What the Seasonal Skin trend means for industry ### For Beauty The beauty industry can take advantage of the trend of customized winter skincare routines by offering tailored products to address specific needs. ### For Wellness The wellness industry can benefit from the trend of self-care and customization by offering holistic solutions that cater to individual needs and preferences. ### For Environmental The environmental industry can leverage the trend of anti-pollution skincare by offering sustainable and eco-friendly solutions that protect the skin from pollutants and other harmful elements. ## Workshop question How could your brand prioritize customization in its products/services? ## Trend signals for Seasonal Skin Trend score 3.0 out of 10, from popularity 42%, activity 40%, freshness 9%. - Popularity: 42% - Activity: 40% - Freshness: 9% ## Examples of the Seasonal Skin trend 4 featured examples from Nov 23, 2018 to Nov 1, 2019. - [Winter Sunscreen Sets](https://www.trendhunter.com/trends/winter-sun-protection): Supergoop's Sunscreen Kit Supports Winter Sun Protection (Category: Fashion) Implication: Disruptive innovation opportunities in developing winter-specific skincare products that protect against sun damage. - [Soothing Winter Skincare Kits](https://www.trendhunter.com/trends/dry-winter-skin): Vaseline's #SaveMySkin Kits Offer Solutions for Dry Winter Skin (Category: Fashion) Implication: Skincare industry can capitalize on the demand for winter skincare products by focusing on creating effective solutions for dry skin in the winter season. - [Luxury Facial Moisturizers](https://www.trendhunter.com/trends/aesops-facial-moisturizer): Aesop's Facial Moisturizer is Perfect for the Winter Season (Category: Fashion) Implication: Opportunities for companies in the beauty and personal care industry to create high-end moisturizers and skincare products that cater to the needs of those with different skin typ… - [Soothing Anti-Pollution Skincare](https://www.trendhunter.com/trends/winter-body-care): Tisserand Aromatherapy's Winter Body Care Uses Calming Flowers (Category: Fashion) Implication: Skincare companies can use natural and soothing ingredients to create anti-pollution products that appeal to health-conscious consumers. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)