# Seasonal Simplicity Holiday aesthetics take a minimalist turn to satiate design-conscious buyers. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Oct 17, 2014 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/seasonal-simplicity ## Key Figures - Trend score: 4.3/10 - Evidence articles: 5 ## What is the Seasonal Simplicity trend? **Seasonal Simplicity:** Capturing holiday spirit in a more subtle manner, brands are turning to minimal seasonal aesthetics to appease design-conscious consumers. Updating traditional decor like wreaths and Christmas trees with contemporary designs, consumers are trading in traditionally flamboyant colors and imagery for more casual, laid-back aesthetics. This reflects a turn toward more subtle forms of seasonal celebration. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 20, 2013 to Nov 3, 2015 - Published: Oct 17, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Seasonal Simplicity trend ### Minimalistic Holiday Aesthetics Retailers are turning to subtle and contemporary designs for traditional holiday items such as Christmas trees and ornaments to cater to design-conscious consumers that are in search of a more laid-back aesthetic. ### Mystery Wrapped Gifts Brands are adding a little mystery and intrigue by creating unbranded Christmas gifts that perfectly balance out the work to holiday mode transition and get their customers excited. ### Rustic Holiday Decor accents Consumers are looking for handmade rustic decor accents like stacked wood tannenbaums and festive felt garlands to add a cozy and vintage feel to their homes this holiday season. ## What the Seasonal Simplicity trend means for industry ### For Home Decor Industry The home decor industry will greatly benefit from catering towards consumer demands for seasonal home design options that are more subtle or feature natural, rustic elements. ### For Retail Industry Retailers that experiment with new holiday designs that step away from the traditional to offer shoppers a contemporary take, are bound to entice customers with their unique and lasting assortments. ### For Gift Industry Gifting brands that offer unique and mysterious seasonal gift boxes appeal to modern consumers who are after more meaningful and distinctive gift items that they can keep long after the holiday season. ## Trend signals for Seasonal Simplicity Trend score 4.3 out of 10, from popularity 54%, activity 67%, freshness 8%. - Popularity: 54% - Activity: 67% - Freshness: 8% ## Examples of the Seasonal Simplicity trend 5 featured examples from Nov 20, 2013 to Nov 3, 2015. - [Spindly Yarn-Wrapped Trees](https://www.trendhunter.com/trends/tiny-christmas-tree): Urban Outfitters' Tiny Christmas Tree is a Cute Space-Saver (Category: Art & Design) Implication: The trend of creating yarn-wrapped Christmas trees offers opportunities for craft and DIY industries to provide materials and tutorials for creating unique holiday decor. - [Festive Felt Garlands](https://www.trendhunter.com/trends/festive-felt-garland): Etsy's What No Mints Shop Sells Handmade Wall Art Decor (Category: Art & Design) Implication: The market for art and craft supplies is growing as more people turn to do-it-yourself projects and seek out unique handmade items to decorate their homes. - [Contemporary Holiday Trees](https://www.trendhunter.com/trends/holiday-tree): Urban Outfitters' Gumball Tree is a Modern Take on Classic Decor (Category: Art & Design) Implication: Innovative manufacturers produce modern, minimalist decor for the holiday season. - [Giftable Holiday Chocolates](https://www.trendhunter.com/trends/christmas-gift): Tenfold Creative Designed a Christmas Gift with Mystery (Category: Marketing) Implication: Designing creative and engaging marketing materials that generate excitement and positive connotations to clients. - [Stacked Wood Tannenbaums](https://www.trendhunter.com/trends/wood-christmas-tree): This Barnwood Christmas Tree is a Rustic Holiday Accent (Category: Art & Design) Implication: E-commerce platforms can cater to the growing market for rustic home decor by showcasing and selling products like stacked wood tannenbaums. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)