# Seasonal Kombucha Kombucha brands adopt seasonal ingredients and flavors. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 20, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/seasonal-kombucha ## Key Figures - Trend score: 2.6/10 - Evidence articles: 4 ## What is the Seasonal Kombucha trend? **Seasonal Kombucha:** The adoption of seasonal flavors into kombuchas indicates that these probiotic-rich beverages are no longer seen as novelty products, but instead as a staple in the diets of wellness-minded consumers. A seasonal selection of these beverages indicates that consumers are now seeking out more diverse interpretations of the standard kombucha. ## The consumer insight behind the Seasonal Kombucha trend The adoption of seasonal flavors or branding has long been present as a marketing tool–with consumers appreciating the comfort that various seasonal themes can bring them. Seasonal branding quickly resonates with consumers because of the positive associations they make with the weather or event-based changes that occur throughout the year. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 18, 2018 to Nov 16, 2019 - Published: Nov 20, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Seasonal Kombucha trend ### Adoption of seasonal flavors Kombucha brands adopt seasonal ingredients and flavors to diversify the standard kombucha for wellness-minded consumers ### Seasonal branding as marketing tool Seasonal branding resonates with consumers because of the positive associations they make with the weather or event-based changes that occur throughout the year. ### Collaboration with award-winning chefs Brew Dr. Kombucha's Dark Cherry Vanilla was created in collaboration with James Beard Award-winning chef Joshua McFadden for a unique and flavorful product. ## What the Seasonal Kombucha trend means for industry ### For Beverage Industry Kombucha brands are introducing seasonal and spiced flavors to diversify the standard kombucha for wellness-minded consumers ### For Marketing Industry Seasonal branding has proven to resonate with consumers and can be utilized as a marketing tool for various industries. ### For Food & Hospitality Industry Collaboration with award-winning chefs can lead to a unique product for the food & hospitality industry. ## Workshop question How could your brand more frequently adopt seasonal branding or themes? ## Trend signals for Seasonal Kombucha Trend score 2.6 out of 10, from popularity 37%, activity 32%, freshness 9%. - Popularity: 37% - Activity: 32% - Freshness: 9% ## Examples of the Seasonal Kombucha trend 4 featured examples from Aug 18, 2018 to Nov 16, 2019. - [Festively Spiced Kombucha Beverages](https://www.trendhunter.com/trends/spiced-gingerbread-kombucha): The Equinox Spiced Gingerbread Kombucha is Flavorful (Category: Marketing) Implication: The beverage industry can leverage the trend of spiced kombucha and premium options to appeal to a wider range of consumers. - [Chef-Crafted Kombucha Flavors](https://www.trendhunter.com/trends/chef-crafted-kombucha): Brew Dr.'s Dark Cherry Vanilla Was Made with an Award-Winning Chef (Category: Lifestyle) Implication: Opportunity for food and beverage companies to develop and market chef-created kombucha flavors. - [Earthy Autumnal Kombuchas](https://www.trendhunter.com/trends/limited-edition-fall-flavor): GT's Kombucha's Limited-Edition Fall Flavor Has Turmeric & Cider Spices (Category: Lifestyle) Implication: Kombucha and other probiotic beverages are a growing trend, with opportunities to innovate seasonal flavors and functional ingredients. - [Autumnal Tarragon Kombuchas](https://www.trendhunter.com/trends/brew-dr-kombuchas-harvest): Brew Dr. Kombucha's 'Harvest' Pairs Apricot, Tarragon & Green Tea (Category: Lifestyle) Implication: Opportunities for beverage companies to create limited-edition kombucha flavors that align with seasonal changes and trends. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)