# Seasonal Eco Seasonal holidays and special events are adapted with eco-friendly changes. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 17, 2020 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/seasonal-eco ## Key Figures - Trend score: 3.8/10 - Evidence articles: 5 ## What is the Seasonal Eco trend? **Seasonal Eco:** The growth in consumption that occurs around seasonal holidays and special events inevitably takes its toll on the environment, and some brands are now aiming to avoid these consequences. Themed products with eco-friendly elements ensure that consumers can purchase products that align with their personal values. ## The consumer insight behind the Seasonal Eco trend Consumers are increasingly concerned with how their personal habits impact climate change and global waste. However, changing long-established patterns of behaviour, especially when there are limited alternative choices on the market, can be difficult. Thus, more consumers are turning to the few brands that do offer alternatives, particularly those that allow them guilt-free purchases during times when they’re buying more. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 5, 2018 to Feb 15, 2020 - Published: Feb 17, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Seasonal Eco trend ### Eco-Friendly Seasonal Products Brands are adapting seasonal holiday products with eco-friendly elements to cater to consumer demands for guilt-free purchases and reduce waste. ### Reducing Waste Initiatives in Food and Beverage Fast food chains and restaurants are committing to reducing waste with inventive packaging designs and eliminating single-use plastics to promote sustainable practices in the food and beverage industry. ### Sustainable Gift Giving With the growing concern for environmental issues, consumers are increasingly seeking sustainable gift-giving options such as package-free products, responsibly-packaged goods, and upcycled materials. ## What the Seasonal Eco trend means for industry ### For Retail Retail brands can explore eco-friendly options for seasonal products to cater to the growing demand for sustainable consumption. ### For Food and Beverage The food and beverage industry can adopt waste reduction strategies and package-free products to support a sustainable future. ### For Beauty and Personal Care Beauty and personal care brands can consider eco-friendly packaging and ingredients to meet the growing consumer demand for sustainable and environmentally-friendly products. ## Workshop question How could your brand empower customers who are looking to make eco-conscious purchase decisions? ## Trend signals for Seasonal Eco Trend score 3.8 out of 10, from popularity 50%, activity 56%, freshness 9%. - Popularity: 50% - Activity: 56% - Freshness: 9% ## Examples of the Seasonal Eco trend 5 featured examples from Nov 5, 2018 to Feb 15, 2020. - [Cosmetic Brand Floral Shops](https://www.trendhunter.com/trends/flowers-for-valentines-day): Lush Cosmetics' Pop-Up Will Share Flowers for Valentine's Day (Category: Lifestyle) Implication: Lush Cosmetics is disrupting the cosmetics industry by expanding into the floral market. - [Upcycled Christmas Stockings](https://www.trendhunter.com/trends/kantha-stocking): Urban Renewal One-Of-A-Kind Kantha Stocking is Eco-Friendly (Category: Special) Implication: The sustainable home decor industry has major opportunities to innovate with repurposed materials, unique designs, and upcycling techniques, as seen with Urban Renewal's eco-frien… - [Romantic Clean Lip Kits](https://www.trendhunter.com/trends/vday-lip-party-kit): C'est Moi Debuted the V-Day Lip Party Kit with a Stunning Reusable Bag (Category: Fashion) Implication: The beauty industry should continue to innovate by creating products that are environmentally conscious and cater to consumers' holiday needs. - [Festive Eco Takeaway Cups](https://www.trendhunter.com/trends/starbucks-holiday-cups): One of the Starbucks Holiday Cups is a Limited-Edition Reusable Red Cup (Category: Eco) Implication: The introduction of the limited-edition red reusable cup by Starbucks creates a disruptive innovation opportunity in the food and beverage packaging industry. - [Eco-Friendly Holiday Menus](https://www.trendhunter.com/trends/christmas-food): Iceland's Christmas Food Range is Palm Oil-Free & Largely Plastic-Free (Category: Lifestyle) Implication: The shift towards eco-friendly packaging in the food industry opens up avenues for companies specializing in sustainable packaging materials and solutions. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)