# Seasonal Customization Consumers opt for DIY techniques to add personal touches to holiday decor. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Oct 17, 2014 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/seasonal-customization ## Key Figures - Trend score: 4.3/10 - Evidence articles: 4 ## What is the Seasonal Customization trend? **Seasonal Customization:** Moving away from the typical aesthetics found in store-bought products, consumers are turning to DIY activities to add individuality to holiday decor. Making Christmas trees and gift wrapping using unexpected materials, consumers are heightening seasonal experiences with greater sentimental features. This reflects a need to maintain tradition in a more creative and personalized manner. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 19, 2013 to Oct 22, 2015 - Published: Oct 17, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Seasonal Customization trend ### DIY Holiday Decor Consumers are opting for self-made holiday decor options to add personalized touches to their homes during festive seasons. ### Alternative Christmas Tree Options Consumers are adopting alternative options to the classic Christmas trees for decorating homes during the festive season. ### Simple Gift Wrapping DIYs Consumers are exploring easy-to-do minimalist gift wrapping solutions for gifts that do not require boxes during the festive season. ## What the Seasonal Customization trend means for industry ### For Crafts and DIY Craft stores can market and sell DIY decor kits to consumers looking for personalized and easy-to-make holiday decoration options. ### For Home Decor Home decor businesses can offer alternative options for Christmas tree decor to cater to consumers looking for something different from classic trees. ### For Retail Retail stores can provide simple and easy DIY gift wrapping solutions, like fabric bags, to cater to customers looking for environmentally friendly and minimalist wrapping options. ## Trend signals for Seasonal Customization Trend score 4.3 out of 10, from popularity 51%, activity 71%, freshness 8%. - Popularity: 51% - Activity: 71% - Freshness: 8% ## Examples of the Seasonal Customization trend 4 featured examples from Nov 19, 2013 to Oct 22, 2015. - [Festive Felt Trees](https://www.trendhunter.com/trends/felt-christmas-tree): This DIY Felt Christmas Tree is a Crafty Holiday Decor Alternative (Category: Art & Design) Implication: The craft supplies industry can tap into the demand for materials like felt, styrofoam cones, scissors, and glue for creating alternative holiday decorations. - [Alternative Gift Wrapping DIYs](https://www.trendhunter.com/trends/holiday-gift-bundle): Wrap Your Sweaters Without the Gift Box (Category: Art & Design) Implication: Retailers have an opportunity to offer eco-friendly and upcycled wrapping options, as well as personalized gift wrapping services to cater to consumer trends. - [Wine Cork Wreaths](https://www.trendhunter.com/trends/wine-cork): Get Creative This Christmas with a Wine-Inspired Cork Decoration (Category: Art & Design) Implication: Suppliers of craft materials can capitalize on the growing demand for wine cork-related DIY projects. - [Haunted Paper Houses](https://www.trendhunter.com/trends/diy-decoration): These Papercraft Hanging Homes are a Festive DIY Decoration (Category: Art & Design) Implication: Stores specializing in craft supplies could sell kits with pre-cut paper pieces and instructions, making it easy for people who aren't regularly in the crafting world to create th… ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)