# Refreshing Comfort Comfort food undergoes a light makeover for warmer weather. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 26, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/seasonal-comfort-comfort-food-undergoes-a-light-makeover-for-warmer-weather ## Key Figures - Trend score: 3.9/10 - Evidence articles: 4 ## What is the Refreshing Comfort trend? **Refreshing Comfort:** Consumers who wish to indulge in their favorite comfort foods during the warmer months are searching for lighter options. Classic comfort food fare, such as pizza and onion rings, are revamped with fresh, seasonal ingredients that are not only lighter for consumption, but also take health-consciousness into consideration. Unwilling to give up their favorite comfort foods, consumers are ultimately looking for a way to reformat them for optimal seasonal enjoyment. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 20 to Sep 29, 2015 - Published: Mar 26, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Refreshing Comfort trend ### Healthy Comfort Food Consumers are looking for healthier options for classic comfort foods to enjoy all year round. ### Vegan Alternatives Due to the increasing amount of consumers opting for vegan and plant-based diets, vegan alternatives to classic comfort foods are being produced. ### No-Bake and Energy Snacks With the rise of health conscious consumers, simple and easy-to-make no-bake snack options have been growing in popularity. ## What the Refreshing Comfort trend means for industry ### For Food and Beverage Food and beverage companies can capitalize on the trend of healthy comfort foods by altering their ingredients to create lighter options. ### For Health and Wellness Fitness and wellness industry professionals can use the trend of no-bake and energy snacks to market healthy and easy-to-make snacks for health-conscious consumers. ### For Lifestyle and Home Cooking Home cooking and lifestyle industries can market vegan alternatives to classic comfort foods for consumers who want to reduce their meat consumption. ## Trend signals for Refreshing Comfort Trend score 3.9 out of 10, from popularity 66%, activity 42%, freshness 8%. - Popularity: 66% - Activity: 42% - Freshness: 8% ## Examples of the Refreshing Comfort trend 4 featured examples from Mar 20 to Sep 29, 2015. - [Vegan Cream Sauces](https://www.trendhunter.com/trends/vegan-cream): This Clever Blend of Fall Ingredients Creates a Rich, Dairy-Free Cream Sauce (Category: Lifestyle) Implication: The plant-based food industry can capitalize on the growing popularity of vegan cream sauces by developing and marketing a range of flavorful and versatile options. - [Healthy Avocado Fries](https://www.trendhunter.com/trends/homemade-fries): These Homemade Fries Offer a Wholesome Alternative to Fried Potatoes (Category: Lifestyle) Implication: The food and beverage industry can leverage the trend of healthier alternatives and baked snacks by introducing innovative avocado-based snacks and products. - [No-Bake Pumpkin Bites](https://www.trendhunter.com/trends/snack-balls): These Energizing Snack Balls are Perfect for the Autumn Season (Category: Lifestyle) Implication: Opportunity for entrepreneurs in the food and beverage industry to create and sell pre-packaged healthy snack options. - [Alternative Cauliflower Sandwiches](https://www.trendhunter.com/trends/vegan-sloppy-joes): The Vegan Sloppy Joes are Gluten-Free & Free of Most Allergens (Category: Lifestyle) Implication: The plant-based food industry can explore creating more innovative and delicious alternatives to traditional comfort foods, such as vegan sloppy joes. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)